The Waite Company has rebranded. The new brand includes a new logo, tagline and refreshed website that was designed to reflect the Albuquerque's firm's recent advancements in capabilities and scope. The company will launch a completely revamped website in early 2019. Founded by Whitney Waite in 2012, The Waite Company has served clients in such sectors as healthcare, tourism, water, natural resources and education. The company says it plans to be heavily focused on environmental and water projects in the coming years. It also has offices in Albuquerque, Taos and Melbourne
Fox Greenberg Public Relations, a boutique lifestyle PR firm with offices in New York and Los Angeles, has added an office in San Francisco headed by Kacy Shaw. The outpost will serve Napa Valley clients. Founded in 2003, FGPR works with clients in the health, beauty, hospitality, non-profit, media and event spaces, including Festival Napa Valley, City Winery, The Ink House, Alohilani Resort Waikiki Beach and JJ Young by Caolion Cosmetics.
TBWA/Helsinki handles Neste, a company that creates sustainable solutions for transport, business and consumer needs. It has launched Zerobnb, a site where people can list sustainable alternatives for vacation lodgings. The company says that one of its goals in starting up Zerobnb is to encourage Airbnb, the leading accommodation-sharing site, to include a category for travelers who seek sustainable accommodations. Zerobnb will be live only until Airbnb creates such a category. “The demand for more sustainable travel is growing, but when you are not an expert, it can be very demanding to evaluate whether a certain accommodation is sustainable or not,” said Neste director of marketing Sirpa Tuomi. “Our goal is to provoke discussion and we are hoping that this will inspire Airbnb to add a sustainable accommodation category onto their site.”