|
|
Katie McBreenKatie McBreen has joined the Grocery Manufacturers Assn. as VP-communications and research.
Most recently, she was VP-communications, PA and counselor to the CEO of the National Retail Federation, where she handled advocacy, crisis communications, media relations, and executive positioning.
Earlier, McBreen worked as senior director of communications & strategy at the US Chamber of Commerce, handling programs such as the Campaign for Free Enterprise and Project for Regulatory Reform.
She also worked for former VP Dick Cheney as associate deputy director of advance.
McBreen is part of the new leadership team installed by GMA CEO Geoff Freeman, who took the post Aug. 1 after exiting as head of the American Gaming Assn.
The GMA represents food, beverage and consumer products companies that employ 2.1M workers in the US.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Have a comment? Send it to 
No comments have been submitted for this story yet.