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Blue Engine Message & Media is merging with JDA Frontline on Jan. 1 to form a bipartisan public affairs shop of 25 staffers that will help clients navigate the volatile and divisive political climate.
Blue Engine's leadership team of Erik Smith, David DiMartino and Allison Clear Fastow have strong Democratic credentials, while JDA's Trevor Francis has Republican connections.
The combined firm will re-launch next year under a new name to offer coalition development, brand management, grassroots mobilization, grasstops advocacy, reputation and digital strategy.
Smith said since the firms have worked on projects together in the past "joining forces just made sense."
WPP chief Cindy Rose is cutting up to 1,000 jobs by the end of the year, adding to the 11K jobs lost since the start of 2025, according to a report in the Financial Times.
WPP CEO Cindy Rose declares her stabilization plan is "firmly on track" as the company reports a 4.7 percent dip in 1H revenues.
FTI Consulting reported a 2.6 percent drop in Q2 strategic communications revenues to $100M, a shortfall largely due to a $7.4M decline in pass-through revenues.
Omnicom CEO John Wren reported a 7.2 percent rise in Q2 “core operations” to $6B and a 6.1 percent spurt on an organic basis.
Publicis Groupe’s H1 net revenues inched ahead by 1.1 percent to $8.3B. Organic growth hit the 4.7 percent mark.
