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Blue Engine Message & Media is merging with JDA Frontline on Jan. 1 to form a bipartisan public affairs shop of 25 staffers that will help clients navigate the volatile and divisive political climate.
Blue Engine's leadership team of Erik Smith, David DiMartino and Allison Clear Fastow have strong Democratic credentials, while JDA's Trevor Francis has Republican connections.
The combined firm will re-launch next year under a new name to offer coalition development, brand management, grassroots mobilization, grasstops advocacy, reputation and digital strategy.
Smith said since the firms have worked on projects together in the past "joining forces just made sense."
WPP CEO Cindy Rose unveiled “Elevate 28,” a strategic plan to simplify the troubled company, which reported a 5.4 percent drop in 2025 revenues to $13.6B.
Omnicom CEO John Wren reported a Q4 $977.2M operating loss, largely due to the $1.1B in severance and repositioning expenses connected to the $13B Interpublic takeover that closed on Nov. 26.
Publicis Groupe reports an 8.8 percent rise in 2025 net revenues to $16.4B with
Public Policy Holding Company today priced its initial public offering at $12.25 per share. The sale of 4,150,000 shares raised $50.8M in gross proceeds.
Public Policy Holding Company reports that 4Q '25 revenues surged 27.8 percent to $49.9M. Organic growth rose 5.4 percent.
