 Gary Ginsberg |
Gary Ginsberg, most recently executive VP for communications and marketing at Time Warner, will join Japan’s Softbank telecommunication giant Nov. 1.
A Democratic operative who served as a lawyer in the Clinton White House and Justice Dept., Ginsburg was senior advisor to TW chief Jeff Bewkes and a key player in pushing for approval of the media company’s acquisition by AT&T, a deal that president Trump opposed.
Earlier, Ginsberg was executive VP-marketing and corporate affairs at News Corp. and counselor to CEO Rupert Murdoch.
Softbank engineered the merger of Sprint and T-Mobile last year to compete in the US with AT&T and Verizon. That deal is still under federal review.
The company’s $100B Vision Fund is the biggest fund in the technology sector. It helped to bankroll Uber and WeWork.
Most recently, Softbank has faced scrutiny for its close ties with Saudi Arabia, a partner in its Vision Fund.
Ginsberg's title at Softbank Group Corp. will be senior VP-head of corporate communications unit. He'll be based in New York.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
