 Gary Ginsberg |
Gary Ginsberg, most recently executive VP for communications and marketing at Time Warner, will join Japan’s Softbank telecommunication giant Nov. 1.
A Democratic operative who served as a lawyer in the Clinton White House and Justice Dept., Ginsburg was senior advisor to TW chief Jeff Bewkes and a key player in pushing for approval of the media company’s acquisition by AT&T, a deal that president Trump opposed.
Earlier, Ginsberg was executive VP-marketing and corporate affairs at News Corp. and counselor to CEO Rupert Murdoch.
Softbank engineered the merger of Sprint and T-Mobile last year to compete in the US with AT&T and Verizon. That deal is still under federal review.
The company’s $100B Vision Fund is the biggest fund in the technology sector. It helped to bankroll Uber and WeWork.
Most recently, Softbank has faced scrutiny for its close ties with Saudi Arabia, a partner in its Vision Fund.
Ginsberg's title at Softbank Group Corp. will be senior VP-head of corporate communications unit. He'll be based in New York.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
