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Diffusion has added Fundera, an online marketplace for small business financial solutions. It will work with Fundera to produce multiple data-driven reports to illustrate the opportunities the company provides for entrepreneurs looking to grow their businesses. Diffusion’s campaign will promote Fundera’s thought leadership by featuring content from The Ledger, its advice-driven blog for small business owners. The campaign will also include a speaking and awards program, as well as an ongoing media relations initiative. Fundera is a resource for small business owners to get a holistic, 360-degree view of their financial options—from loans to bank accounts to credit cards—as well as help navigate the complex process to secure the financial solutions they need to grow their business.
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Mardiks Public Relations has been named North America shop by Celestyal Cruises Inc. Mardiks PR will implement an integrated campaign incorporating consumer and trade marketing, as well as media outreach, to further position the brand as the preeminent cruise line serving the Greek Islands and the Mediterranean. Celestyal Cruises operates two, mid-sized vessels offering highly-personalized, premium service at what the company says is a value-driven price point.
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Dynamo PR has been signed to lead communications for Heritage, a blockchain-enabled, open source fundraising and donation platform from A3 by Airbus, the global aviation and aerospace company’s Silicon Valley outpost. Dynamo will be leading media relations efforts as well as supporting Heritage’s presence at various events and conferences. The agency will also assist A3 in engaging with blockchain companies, building an initial community of supporters, and developing partnerships with users of the technology. A3 will be working primarily with Dynamo’s San Francisco office, which has experience leading US-focused PR campaigns in robotics, wearables, blockchain and smart home.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
