Diffusion has added Fundera, an online marketplace for small business financial solutions. It will work with Fundera to produce multiple data-driven reports to illustrate the opportunities the company provides for entrepreneurs looking to grow their businesses. Diffusion’s campaign will promote Fundera’s thought leadership by featuring content from The Ledger, its advice-driven blog for small business owners. The campaign will also include a speaking and awards program, as well as an ongoing media relations initiative. Fundera is a resource for small business owners to get a holistic, 360-degree view of their financial options—from loans to bank accounts to credit cards—as well as help navigate the complex process to secure the financial solutions they need to grow their business.
Mardiks Public Relations has been named North America shop by Celestyal Cruises Inc. Mardiks PR will implement an integrated campaign incorporating consumer and trade marketing, as well as media outreach, to further position the brand as the preeminent cruise line serving the Greek Islands and the Mediterranean. Celestyal Cruises operates two, mid-sized vessels offering highly-personalized, premium service at what the company says is a value-driven price point.
Dynamo PR has been signed to lead communications for Heritage, a blockchain-enabled, open source fundraising and donation platform from A3 by Airbus, the global aviation and aerospace company’s Silicon Valley outpost. Dynamo will be leading media relations efforts as well as supporting Heritage’s presence at various events and conferences. The agency will also assist A3 in engaging with blockchain companies, building an initial community of supporters, and developing partnerships with users of the technology. A3 will be working primarily with Dynamo’s San Francisco office, which has experience leading US-focused PR campaigns in robotics, wearables, blockchain and smart home.