Diana Littman has joined Publicis Groupe’s MSL operation as US CEO to bolster its consumer healthcare and corporate marketing expertise. She replaces Ron Guirguis at the struggling unit.
As a member of the French firm’s USA executive committee, Littman is charged with elevating the PR, influence marketing and earned engagement components within the integrated communications package.
She did an 11-year stint at Omnicom’s Marina Maher Communications, mostly as executive director of health and consumer lifestyle, exiting as chief integration officer. That work followed a nine-year run at Cohn & Wolfe.
Littman reports to CEO Arthur Sadoun.
MSL has lately been in the news for the work of its Qorvis Communications unit on behalf of Saudi Arabia in the aftermath of the murder of dissent and Washington Post columnist Jamal Khashoggi.