 Diana Littman |
Diana Littman has joined Publicis Groupe’s MSL operation as US CEO to bolster its consumer healthcare and corporate marketing expertise. She replaces Ron Guirguis at the struggling unit.
As a member of the French firm’s USA executive committee, Littman is charged with elevating the PR, influence marketing and earned engagement components within the integrated communications package.
She did an 11-year stint at Omnicom’s Marina Maher Communications, mostly as executive director of health and consumer lifestyle, exiting as chief integration officer. That work followed a nine-year run at Cohn & Wolfe.
Littman reports to CEO Arthur Sadoun.
MSL has lately been in the news for the work of its Qorvis Communications unit on behalf of Saudi Arabia in the aftermath of the murder of dissent and Washington Post columnist Jamal Khashoggi.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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