 Sam Lythgoe |
H+K Strategies has named Sam Lythgoe global head of marketing and business development. Lythgoe has been with the firm for 20 years, serving most recently as managing director/senior VP for new business and marketing in the UK and EMEA. She also started up the consumer tech practice in H+K’s London office and has led the agency’s work for clients including TomTom and BT. Lythgoe has also led such programs as H+K HER, which is geared toward supporting female employees as they develop throughout their careers. Her appointment comes as H+K centralizes its business development and marketing efforts.
 Deirdre Latour |
Pearson has brought on former General Electric chief communications officer Deirdre Latour as its chief corporate affairs officer. Latour had been with GE for 14 years before stepping down last March. She is credited with helping to drive the evolution of GE's image from a legacy industrial manufacturing and financial services conglomerate to a focused digital company. Before joining GE, Latour was a VP at Edelman, with responsibility for a variety of corporate communications, brand, cause, consumer and entertainment marketing efforts. She will join Pearson on Jan. 1 and will lead the company’s global corporate affairs team, covering such functions as government relations, media & investor relations, employee communications, and brand & social impact.<.p>
 Susan Vobejda |
Cision has added Susan Vobejda to the company’s board of directors. Vobejda has been chief marketing officer at The Trade Desk, a global advertising technology company, since 2017. She was previously executive VP and CMO at global fashion brand Tory Burch, where she led a digital transformation of all brand communications. Vobejda has held several executive roles at Bloomberg, including her work as the founding executive and GM of Bloomberg’s media distribution division.
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on 
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
