 Sam Lythgoe |
H+K Strategies has named Sam Lythgoe global head of marketing and business development. Lythgoe has been with the firm for 20 years, serving most recently as managing director/senior VP for new business and marketing in the UK and EMEA. She also started up the consumer tech practice in H+K’s London office and has led the agency’s work for clients including TomTom and BT. Lythgoe has also led such programs as H+K HER, which is geared toward supporting female employees as they develop throughout their careers. Her appointment comes as H+K centralizes its business development and marketing efforts.
 Deirdre Latour |
Pearson has brought on former General Electric chief communications officer Deirdre Latour as its chief corporate affairs officer. Latour had been with GE for 14 years before stepping down last March. She is credited with helping to drive the evolution of GE's image from a legacy industrial manufacturing and financial services conglomerate to a focused digital company. Before joining GE, Latour was a VP at Edelman, with responsibility for a variety of corporate communications, brand, cause, consumer and entertainment marketing efforts. She will join Pearson on Jan. 1 and will lead the company’s global corporate affairs team, covering such functions as government relations, media & investor relations, employee communications, and brand & social impact.<.p>
 Susan Vobejda |
Cision has added Susan Vobejda to the company’s board of directors. Vobejda has been chief marketing officer at The Trade Desk, a global advertising technology company, since 2017. She was previously executive VP and CMO at global fashion brand Tory Burch, where she led a digital transformation of all brand communications. Vobejda has held several executive roles at Bloomberg, including her work as the founding executive and GM of Bloomberg’s media distribution division.
Ripley PR realigns its leadership team with the promotion of Anthony Cloud to managing director, B2C and franchising, and a new role for Grayson Shockley as managing director, B2B. Cloud, who joined Ripley PR in October 2020, has held multiple roles within the agency, including brand manager and content specialist... Walker Sands adds former Havas Digital global CEO and chairman George Gallate to its board of directors... Stewards, a diversified financial company based in Fort Lauderdale, FL, appoints Scott McGowan as CMO.
Kevin Lawlor, who most recently served as chief political officer and EVP at DDC Public Affairs, is coming on board at Zeno Group as head of public affairs.
Former Ketchum partner Esty Pujadas joins Grayling as CEO of its North America business, part of the agency’s expansion in the region.
Marketbridge brings on Bob Ray as CEO. Ray was previously CEO, head of B2B agency services at Merkle, part of the Dentsu Group... Rasky Partners promotes Andy Hoglund and Graham Shalgian to partner... IGB Group, an investor relations, capital markets, and strategic communications advisory firm, appoints Charlotte Burch as a managing director.
Caitlin Allen, who was most recently head of global markets and CEO communications at eBay, joins Daily Pay as chief brand and communications officer.
