Cision has opened a global innovation and research center geared toward fueling the development of new technologies for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, will build, test and launch technology intended to help communicators unify data, processes and analysis. Led by Cision president of data and innovations David Barker, the Lab will focus on anticipating and solving the communications industry’s challenges through product development, strategic acquisitions, and select partnerships with organizations in the paid and owned media spaces, including MediaMath® and LiveRamp®. The Lab will serve as a testing ground for the integration of acquired technology into the Cision Communications Cloud®, as well as the integration of the Cision Comms Cloud™ with marketing and advertising technology from around the world.
The Daily Buzz, a half-hour celebrity and lifestyle focused program produced by KEF Media, is now reaching an audience of more than 3.5 million monthly, according to the agency. The program originally aired for 13 years on CW before it was acquired by KEF and re-launched on the Pop cable and satellite television network in June 2017. The Daily Buzz integrates paid publicity content into its coverage of a variety of verticals, including consumer, fashion, finance, health, hospitality, sports and travel. “For paid integrations, we include optimization beyond our fan base,” KEF Medial senior digital strategist Marnie Williams (who is also the show’s producer) said. “The integrations come from an editorial source, which adds credibility to the client’s message.” The program can also be accessed through the show’s website and Facebook page, as well as on The Daily Buzz YouTube Channel, where Williams says it is averaging over 86,000 minutes of content viewed per month.