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RWest has been named agency of record for Spain’s Rioja Wines. The agency will work with the Consejo Regulador (Regulatory Wine Council) of DOCa Rioja. to bring the region’s wines and lifestyle to a wider North American audience. RWest efforts for the Rioja brand are to include PR, social media, digital, paid media and a dedicated Rioja Trade Program. Rioja wines are protected by the oldest Designation of Origin in Spain, which administers highly sophisticated and stringent quality control in the winemaking process, from viniculture to bottling.
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Brandware has been selected as public agency of record for American Freedom Distillery. Brandware will manage both regional and national media communications for the company, including local influencer campaigns as it launches in new markets. The St. Petersburg, Florida-based craft distillery produces American-made premium spirits, including the Rekker Rum and Horse Soldier Bourbon brands. Its bourbon bottles are pressed in molds made out of steel salvaged from the World Trade Center site.
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Matter Communications has brought on seven new clients as part of the Boston's shop expansion that amplified its digital services and added 10 new staffers, including general manager Jeff Tahnk. The new clients include CureDuchenne, which works to improve and extend the lives of boys and young men with Duchenne muscular dystrophy; Medical robotic company Myomo; payments, human resources and benefits outsourcing company Paychex; Radius Bank; web security firm Sectigo; Theracycle, a motorized exercise bike geared toward patients with such movement disorders as Parkinson’s disease and MS; and the Tree Care Industry Association.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
