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RWest has been named agency of record for Spain’s Rioja Wines. The agency will work with the Consejo Regulador (Regulatory Wine Council) of DOCa Rioja. to bring the region’s wines and lifestyle to a wider North American audience. RWest efforts for the Rioja brand are to include PR, social media, digital, paid media and a dedicated Rioja Trade Program. Rioja wines are protected by the oldest Designation of Origin in Spain, which administers highly sophisticated and stringent quality control in the winemaking process, from viniculture to bottling.
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Brandware has been selected as public agency of record for American Freedom Distillery. Brandware will manage both regional and national media communications for the company, including local influencer campaigns as it launches in new markets. The St. Petersburg, Florida-based craft distillery produces American-made premium spirits, including the Rekker Rum and Horse Soldier Bourbon brands. Its bourbon bottles are pressed in molds made out of steel salvaged from the World Trade Center site.
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Matter Communications has brought on seven new clients as part of the Boston's shop expansion that amplified its digital services and added 10 new staffers, including general manager Jeff Tahnk. The new clients include CureDuchenne, which works to improve and extend the lives of boys and young men with Duchenne muscular dystrophy; Medical robotic company Myomo; payments, human resources and benefits outsourcing company Paychex; Radius Bank; web security firm Sectigo; Theracycle, a motorized exercise bike geared toward patients with such movement disorders as Parkinson’s disease and MS; and the Tree Care Industry Association.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
