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RWest has been named agency of record for Spain’s Rioja Wines. The agency will work with the Consejo Regulador (Regulatory Wine Council) of DOCa Rioja. to bring the region’s wines and lifestyle to a wider North American audience. RWest efforts for the Rioja brand are to include PR, social media, digital, paid media and a dedicated Rioja Trade Program. Rioja wines are protected by the oldest Designation of Origin in Spain, which administers highly sophisticated and stringent quality control in the winemaking process, from viniculture to bottling.
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Brandware has been selected as public agency of record for American Freedom Distillery. Brandware will manage both regional and national media communications for the company, including local influencer campaigns as it launches in new markets. The St. Petersburg, Florida-based craft distillery produces American-made premium spirits, including the Rekker Rum and Horse Soldier Bourbon brands. Its bourbon bottles are pressed in molds made out of steel salvaged from the World Trade Center site.
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Matter Communications has brought on seven new clients as part of the Boston's shop expansion that amplified its digital services and added 10 new staffers, including general manager Jeff Tahnk. The new clients include CureDuchenne, which works to improve and extend the lives of boys and young men with Duchenne muscular dystrophy; Medical robotic company Myomo; payments, human resources and benefits outsourcing company Paychex; Radius Bank; web security firm Sectigo; Theracycle, a motorized exercise bike geared toward patients with such movement disorders as Parkinson’s disease and MS; and the Tree Care Industry Association.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
