Howard Schultz
Howard Schultz

Former Starbucks CEO Howard Schultz has hired former Edelman vice chairman Steve Schmidt as he considers a 2020 presidential run.

Schmidt, who ran the late John McCain's presidential campaign against Barack Obama, got to know Schmidt via the Starbucks account at Edelman, according to a report at CNBC.

He's also co-host of the podcast, "Words Matter."

Schultz is preparing for a media tour early next year to promote his book, "From the Ground Up: A Journey to Reimagine the Promise of America."

He has hired Cheryl Cook, who was an Edelman executive VP, to promote the book.