 Andrew Koneschusky |
The retail industry has a lot of work to do to prepare itself for the challenges and risks posed by the introduction of artificial intelligence, according to the AI Risk Index, a new statistical tool developed by Omnicom Public Relations Group’s AI Impact Group.
The AI Impact Group is a new consultancy that brings together specialists from OPRG units CLS Strategies, FleishmanHillard, Maslansky + Partners, Ketchum, Porter Novelli and VOX Global.
Its purpose is to help clients identify the potential threats to their corporate reputations that could result from AI, and to devise strategies for dealing with those threats.
Led by Andrew Koneschusky, partner at CLS Strategies, the AI Impact Group combines research and advanced analytics into proprietary reputation-focused risk assessments.
For their first AI Risk Index, they looked at the retail, manufacturing and transportation sectors to determine how well each was prepared for the impact of AI. Scores on the index range from 0 (no risk preparedness) to 100 (high risk preparedness).
The retail industry was the least prepared of the three sectors, with an overall score of 44.0. The manufacturing sector came in second (49.3 overall score) and transportation, with a 55.3 overall score, did the best.
The study’s authors note, however, that there is a great deal of variation within each sector (scores in the transportation sector, for example, ranged from 37.7 to 68.8), and that even the highest-rated of the companies in the study was not fully prepared for the transformational changes that AI will cause.
They also cite an International Data Corporation study that attests to the rapid growth of AI across all sectors. While worldwide spending on AI in 2017 was estimated at $12 billion, the study predicts that by 2021, that number will hit $57.6 billion.
“Companies that plan for AI and communicate effectively around it will be well positioned to take advantage of the many benefits the technology brings,” said Koneschusky. But he also warns that “there are serious consequences for those who blindly chase the benefits without understanding the risks.”
Even though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.
While PR pitches play a major role in shaping what stories journalists cover, Muck Rack’s “State of Journalism 2026” report says that there are several ways PR pros could improve the chance of their pitches making it on to a media platform.
Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever. 
The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
