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Flowertown is launching what it says is the world’s first publishing platform and influencer network targeting new, premium cannabis consumers. The Flowertown publishing platform will offer such content as educational articles, premium brand recommendations and “impactful narratives.” The company will also offer brands creative services to connect them with premium, general market consumers. As part of its general market outreach, Flowertown will hold a series of regional and experiential events where they will educate new consumers and help further normalize the cannabis conversation.
 Sean Barror |
Allied Global Marketing has launched Allied Sports, a new division focused on representing sports media and content properties as the market for immersive branded content experiences continues to expand. The Sports division is headed up by managing director Sean Barror, who was previously senior vp, sales at Excel Sports Management and senior vp, global partnerships; naming rights and sponsorship at Endeavor. Allied Sports is partnering with Athlete Content & Entertainment, the content development and production company launched by the NFL Players Association, to create new opportunities and enhance existing sponsorships for a wide variety of brand partners in the branded content space.
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PAN Communications has relocated its New York office to a space in the Empire State Building. The agency established its New York outpost last August at the WeWork NoMad, under the leadership of vice president and general manager, Ryan Wallace. PAN says its relocation from a shared collaborative space to a fully PAN-branded office gives the team ample opportunities to host clients, prospects and recruits. PAN has moved account supervisor Lauren Kaufman from the firm’s Boston office and senior account executive Kathryn Snyder from its San Francisco office to the new space. The agency has also added Forbes to its client portfolio out of both New York and Boston. PAN will be the media company’s agency of record, playing a strategic role in crafting its messaging and positioning, supporting LIVE events and creating campaigns for its target audience.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
