Flowertown is launching what it says is the world’s first publishing platform and influencer network targeting new, premium cannabis consumers. The Flowertown publishing platform will offer such content as educational articles, premium brand recommendations and “impactful narratives.” The company will also offer brands creative services to connect them with premium, general market consumers. As part of its general market outreach, Flowertown will hold a series of regional and experiential events where they will educate new consumers and help further normalize the cannabis conversation.
Allied Global Marketing has launched Allied Sports, a new division focused on representing sports media and content properties as the market for immersive branded content experiences continues to expand. The Sports division is headed up by managing director Sean Barror, who was previously senior vp, sales at Excel Sports Management and senior vp, global partnerships; naming rights and sponsorship at Endeavor. Allied Sports is partnering with Athlete Content & Entertainment, the content development and production company launched by the NFL Players Association, to create new opportunities and enhance existing sponsorships for a wide variety of brand partners in the branded content space.
PAN Communications has relocated its New York office to a space in the Empire State Building. The agency established its New York outpost last August at the WeWork NoMad, under the leadership of vice president and general manager, Ryan Wallace. PAN says its relocation from a shared collaborative space to a fully PAN-branded office gives the team ample opportunities to host clients, prospects and recruits. PAN has moved account supervisor Lauren Kaufman from the firm’s Boston office and senior account executive Kathryn Snyder from its San Francisco office to the new space. The agency has also added Forbes to its client portfolio out of both New York and Boston. PAN will be the media company’s agency of record, playing a strategic role in crafting its messaging and positioning, supporting LIVE events and creating campaigns for its target audience.