 |
Flowertown is launching what it says is the world’s first publishing platform and influencer network targeting new, premium cannabis consumers. The Flowertown publishing platform will offer such content as educational articles, premium brand recommendations and “impactful narratives.” The company will also offer brands creative services to connect them with premium, general market consumers. As part of its general market outreach, Flowertown will hold a series of regional and experiential events where they will educate new consumers and help further normalize the cannabis conversation.
 Sean Barror |
Allied Global Marketing has launched Allied Sports, a new division focused on representing sports media and content properties as the market for immersive branded content experiences continues to expand. The Sports division is headed up by managing director Sean Barror, who was previously senior vp, sales at Excel Sports Management and senior vp, global partnerships; naming rights and sponsorship at Endeavor. Allied Sports is partnering with Athlete Content & Entertainment, the content development and production company launched by the NFL Players Association, to create new opportunities and enhance existing sponsorships for a wide variety of brand partners in the branded content space.
 |
PAN Communications has relocated its New York office to a space in the Empire State Building. The agency established its New York outpost last August at the WeWork NoMad, under the leadership of vice president and general manager, Ryan Wallace. PAN says its relocation from a shared collaborative space to a fully PAN-branded office gives the team ample opportunities to host clients, prospects and recruits. PAN has moved account supervisor Lauren Kaufman from the firm’s Boston office and senior account executive Kathryn Snyder from its San Francisco office to the new space. The agency has also added Forbes to its client portfolio out of both New York and Boston. PAN will be the media company’s agency of record, playing a strategic role in crafting its messaging and positioning, supporting LIVE events and creating campaigns for its target audience.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.