Bryce Canyon
Bryce Canyon

The Utah Office of Tourism has selected J Public Relations as its PR firm following a competitive pitch.

JPR will develop a strategic public relations campaign focusing on the wide range of vacation experiences available in the state—including Salt Lake City’s Urban Corridor, “The Greatest Snow on Earth” at Utah’s ski resorts and its five national parks (Arches, Bryce Canyon, Canyonlands, Capitol Reef and Zion).

The media outreach plan will focus on leveraging Utah’s tourism opportunities to increase earned and positive media coverage as well as visitation to the state to sustain long-term tourism growth.

The Utah account will be serviced from the agency’s Los Angeles and San Diego offices.

According to the UOT website, tourists spent $9.15 billion in the state in 2017, supporting 147,800 jobs.

Turner PR previously served as agency of record on the account.