Global foundation Education Above All has issued a Request for Quotation for agencies that can provide international PR services. (1 reader comment)
Nonprofit Seeks Global PR Support
Mon., Nov. 19, 2018
By Jon Gingerich
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Category: RFPs
Nov. 19, 2018, by Ronald N. Levy
This is an opportunity to help millions of desperate lives. Also to earn a lot since Qatar has poured a ton of money into this (I think billions!) without getting anywhere near as much benefit as the country deserves.
The Weill Cornell Medical College in Qatar was founded in October 2003 by sincere royals who saw the public need and the opportunity to help millions of poor people. But as sometimes happens with people of good intentions, the intent was there and even the money but not the PR. Or maybe they had top PR people but didn't fund them or never got around to approving a program.
American lawyers use a Latin expression, "res ipsa loquitur" that means "the thing speaks for itself." Like if you have an x-ray showing a sponge and a scalpel still inside a patient who had surgery yesterday, you don't have to present a lot more evidence to show there was malpractice. Sometimes good people, even brilliant people, think a good cause is so obviously worthy, not much PR is needed because "the thing speaks for itself."
Unfortunately, Qatar's foundation and medical college don't and can't speak for themselves so I hope they have the wisdom to select a skilled PR firm and approve a program.
My experience is that the Arabs pay beautifully but you perhaps shouldn't count on appreciation. Years ago my company got massive media coverage--a surprise even to me--on a one-time a project for the little king of Jordan (whose name I can't remember because it sounds like many others) and his pretty wife Queen Noor. The American PR guy was hugely grateful but when I asked whether there are American hotels in Jordan, he said (sort of embarrassed) that I wouldn't be allowed in!
Anyhow, Qatar's is a marvelous cause, and literally millions of people can benefit. And if you can help them, Qatar unlike Jordan may be glad to let you in even if you look like me.