 |
NYC & Co., destination marketing organization of the City of New York, has unveiled a $15M digital-first global tourism campaign to keep the Big Apple top-of-mind of travelers throughout the world.
Slugged, "Famous Original New York City Welcomes You. Always." the effort is pegged to travel affinities: Secret NYC, Glamorous NYC and Classic NYC. Visitors will be able to access tools to book attractions, museums, restaurants, shopping tours or packages tied to their selected affinity.
The campaign's landing page is now live. Advertising will run in 17 countries, including France, UK, Brazil, Colombia, India, Germany, Chile, Peru and Italy, through the summer of 2019.
Out-of-home ads will run domestically in Boston, Chicago, San Francisco, San Juan and here.
NYC & Co. has forged partnerships with Facebook and Instagram to develop content to attract people with specific interests and behaviors. It will use artificial intelligence to zero in on social media users with an intent to travel.
New York attracted a record 62.8M visitors in 2017. They spent $44B and generated an economic impact of $66B. The travel business supported almost 400K jobs in the city.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
Have a comment? Send it to 
No comments have been submitted for this story yet.