 Kelli Raftery |
CBS Corporation has named Kelli Raftery executive vice president, communications. Raftery most recently served as senior vp, communications, at CBS, managing media relations for its corporate communications department. Before that, she was VP, CBS Entertainment, overseeing the CBS Daytime publicity group. Raftery has also served as director, communications, at Sports Illustrated. In her new role, she will work with CBS CCO Dana McClintock and executive VP Chris Ender to guide the company’s overall media relations and communications strategy. Raftery will be based in New York.
 Kevin King |
Citizen Relations has hired Kevin King as global chief digital officer. King comes to the agency from Edelman where he had been since 2004, most recently as global head of Edelman Digital. In his new post, he will focus on strengthening the agency’s digital and marketing communications in the U.S. and leveraging its assets within the Vision7 International and BlueFocus network of agencies. He will also work to identify and apply best practices as well as develop deeper synergies and collaboration across Citizen’s network agencies. King will split his time between Citizen’s New York and California operations.
 Paola Cuevas |
Carolyn Izzo Integrated Communications has named Paola Cuevas account director. Cuevas was previously with CIIC from 2012 to 2014 as an account executive. She returns to the agency from Havas Formula, where she served as an account supervisor. Cuevas will develop and execute campaigns, as well as leading day-to-day operations, for such CIIC clients as Mexico Grand Hotels, Quintana Roo Tourism Board, The Rooftop at Exchange Place and Beekman 1802. She will also work to drive new business growth in the U.S., Europe, Latin America and the Caribbean.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
