Kelli Raftery
Kelli Raftery

CBS Corporation has named Kelli Raftery executive vice president, communications. Raftery most recently served as senior vp, communications, at CBS, managing media relations for its corporate communications department. Before that, she was VP, CBS Entertainment, overseeing the CBS Daytime publicity group. Raftery has also served as director, communications, at Sports Illustrated. In her new role, she will work with CBS CCO Dana McClintock and executive VP Chris Ender to guide the company’s overall media relations and communications strategy. Raftery will be based in New York.

Kevin King
Kevin King

Citizen Relations has hired Kevin King as global chief digital officer. King comes to the agency from Edelman where he had been since 2004, most recently as global head of Edelman Digital. In his new post, he will focus on strengthening the agency’s digital and marketing communications in the U.S. and leveraging its assets within the Vision7 International and BlueFocus network of agencies. He will also work to identify and apply best practices as well as develop deeper synergies and collaboration across Citizen’s network agencies. King will split his time between Citizen’s New York and California operations.

Paola Cuevas
Paola Cuevas

Carolyn Izzo Integrated Communications has named Paola Cuevas account director. Cuevas was previously with CIIC from 2012 to 2014 as an account executive. She returns to the agency from Havas Formula, where she served as an account supervisor. Cuevas will develop and execute campaigns, as well as leading day-to-day operations, for such CIIC clients as Mexico Grand Hotels, Quintana Roo Tourism Board, The Rooftop at Exchange Place and Beekman 1802. She will also work to drive new business growth in the U.S., Europe, Latin America and the Caribbean.