 Howard Solomon |
Finn Partners is opening a new office in Costa Mesa, CA. The new location will be Finn's fourth west coast office, joining Los Angeles, Portland and San Francisco. It will support technology, food and beverage and consumer accounts. The Costa Mesa location is near such Orange County-based clients as BSH Home Appliances, TP-Link and Easterseals Southern California, “Establishing a strong, strategic footprint in the western U.S. has been a top priority for Finn,” said Howard Solomon, managing partner, FinnPartners West. “Our newest office positions us just minutes away from our existing Orange County clients and provides stronger access to the region's expanding business opportunities located in nearby Anaheim, San Diego and other burgeoning SoCal business centers.”
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Manifest is restructuring its business to bring together all of its brand communications offerings. The reorganization includes what the agency calls a “refreshed brand identity” as well as a new website that incorporates a thought leadership platform, Incites. In addition, Manifest is introducing a ventures component, called Make, that will allow the agency to play a role in the development of brands from the ground up. Through Make, the agency already has equity in Closed on Monday, a grooming brand; ethical cryptocurrency exchange Salt; and a Swedish social media network that is yet to launch. The restructuring will also allow Manifest’s London, New York and Stockholm offices to work together more closely.
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Golin Singapore has added creative content agency Hurrah Productions to its Asia-based office. Hurrah’s staff and clients will become part of Golin Singapore. This move follows Golin’s creation of a digital, analytics and creative team in Singapore. Hurrah has worked with such clients as Netflix, Aston Martin, US Trucks and Jetstar. James Rotheram, Hurrah Productions founder, will become an executive director at Golin. “James’s team will add an additional layer of terrific capabilities to what we can offer clients,” said Golin Singapore executive creative director Shouvik Prasanna Mukherjee.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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