Allison+Partners landed Campaign Monitor, a global software-as-a-service company specializing in email marketing. A+P will oversee PR activities in the U.S., UK and Australia as well as leading an integrated campaign including media relations, content marketing, thought leadership, event support and custom measurement. The account will be based in the MDC unit's D.C. office, with additional service provided out of London and Sydney. The firm's roster of global technology accounts currently includes Public Interest Registry and BSA|The Software Alliance.
IMAGINE Communications picked up North American PR duties of The Saxon Hotel, Villas and Spa in Johannesburg, South Africa. The focus of IMAGINE’s campaign will be to position The Saxon as the place to stay within Johannesburg and focus on the city as an emerging destination for travelers. Using high-end print and online media in addition to select influencers, the campaign will also highlight the culinary experience, design, art collection and wellness aspects of the property. The Saxon is a 53-room property with six pools, a wine cellar and piano lounge.
The Pollack PR Marketing Group added Oakwood. PPMG will engage and lead its international partner agencies within the Worldcom PR Group to manage Oakwood’s local market PR needs. Oakwood, a wholly owned subsidiary of Mapletree Investments, is a global accommodation solutions provider that serves businesses and individual travelers. Its branded properties are located throughout the Americas, EMEA and APAC. “PPMG showcased impressive insights and displayed keen knowledge of our industry as well as the opportunities we have to expand and grow our awareness, globally," said Oakwood vice president of global marketing Christine Moore.