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Diffusion scooped up ALICE, an operations platform that lets hotels manage staff work and guest communication across departments. Diffusion’s campaign will support ALICE in reaching a larger business technology audience. With a strong focus on the platform’s technology advancements, such as its open API, and integrations with Amazon Alexa and Samsung Smartwatch Solution, Diffusion will work to solidify the company as a hospitality industry pioneer.
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J. Walcher Communications added Greystar and Jacobs Center for Neighborhood Innovation as clients. Greystar, a multifamily real estate development company, hired JWC to promote Park 12—formerly known as “Ballpark Village”—an apartment and retail community overlooking Petco Park in San Diego’s East Village. The agency will develop and guide public and community relations for Jacobs Center of Neighborhood Innovation, as well as working to raise the organization’s digital/social media presence. The nonprofit center works to revitalize neighborhoods in southeastern San Diego. The projects JWC is helping to promote include Connect All @ Jacobs Center—a business accelerator designed to grow local, early-stage businesses in San Diego’s diverse and underserved communities.
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Adam Ritchie Brand Direction lands Life Alive, a chain of organic cafes led by Panera and Au Bon Pain founder Ron Shaich. The agency will provide press and influencer outreach in the food, lifestyle and wellness categories. They are also developing a signature influencer program called “Mix It Up,” which brings together carefully curated influencers to create healthy, multicultural dishes, create distinctive experiences and support charitable causes. Adam Ritchie Brand Direction has also been hired to provide strategic communications and media support for Jacuzzi.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
