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Diffusion scooped up ALICE, an operations platform that lets hotels manage staff work and guest communication across departments. Diffusion’s campaign will support ALICE in reaching a larger business technology audience. With a strong focus on the platform’s technology advancements, such as its open API, and integrations with Amazon Alexa and Samsung Smartwatch Solution, Diffusion will work to solidify the company as a hospitality industry pioneer.
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J. Walcher Communications added Greystar and Jacobs Center for Neighborhood Innovation as clients. Greystar, a multifamily real estate development company, hired JWC to promote Park 12—formerly known as “Ballpark Village”—an apartment and retail community overlooking Petco Park in San Diego’s East Village. The agency will develop and guide public and community relations for Jacobs Center of Neighborhood Innovation, as well as working to raise the organization’s digital/social media presence. The nonprofit center works to revitalize neighborhoods in southeastern San Diego. The projects JWC is helping to promote include Connect All @ Jacobs Center—a business accelerator designed to grow local, early-stage businesses in San Diego’s diverse and underserved communities.
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Adam Ritchie Brand Direction lands Life Alive, a chain of organic cafes led by Panera and Au Bon Pain founder Ron Shaich. The agency will provide press and influencer outreach in the food, lifestyle and wellness categories. They are also developing a signature influencer program called “Mix It Up,” which brings together carefully curated influencers to create healthy, multicultural dishes, create distinctive experiences and support charitable causes. Adam Ritchie Brand Direction has also been hired to provide strategic communications and media support for Jacuzzi.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
