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Diffusion scooped up ALICE, an operations platform that lets hotels manage staff work and guest communication across departments. Diffusion’s campaign will support ALICE in reaching a larger business technology audience. With a strong focus on the platform’s technology advancements, such as its open API, and integrations with Amazon Alexa and Samsung Smartwatch Solution, Diffusion will work to solidify the company as a hospitality industry pioneer.
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J. Walcher Communications added Greystar and Jacobs Center for Neighborhood Innovation as clients. Greystar, a multifamily real estate development company, hired JWC to promote Park 12—formerly known as “Ballpark Village”—an apartment and retail community overlooking Petco Park in San Diego’s East Village. The agency will develop and guide public and community relations for Jacobs Center of Neighborhood Innovation, as well as working to raise the organization’s digital/social media presence. The nonprofit center works to revitalize neighborhoods in southeastern San Diego. The projects JWC is helping to promote include Connect All @ Jacobs Center—a business accelerator designed to grow local, early-stage businesses in San Diego’s diverse and underserved communities.
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Adam Ritchie Brand Direction lands Life Alive, a chain of organic cafes led by Panera and Au Bon Pain founder Ron Shaich. The agency will provide press and influencer outreach in the food, lifestyle and wellness categories. They are also developing a signature influencer program called “Mix It Up,” which brings together carefully curated influencers to create healthy, multicultural dishes, create distinctive experiences and support charitable causes. Adam Ritchie Brand Direction has also been hired to provide strategic communications and media support for Jacuzzi.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
