Doug Simon
Doug Simon

CEOs are expected to play bigger roles in live social videos in 2019, according to a survey of 125 communicators conducted by D S Simon Media.

While 40 percent of respondents have featured CEOs in videos, 57 percent expect to do so next year.

Doug Simon, CEO of D S Simon Media, believes the use of a CEO in a video makes a brand more authentic. Live video, he added, allows for greater content control.

The survey found that more than eight-in-ten (81 percent) of respondents plan to increase their use of live streaming in 2019. Fifty-seven percent communicators currently use live social videos.

The survey also gauged how communicators use video. Creating awareness of a campaign took top honors at 92 percent.

Turning leaders into influencers (52 percent), connecting with partners (44 percent) and winning attention at events/tradeshows (22 percent) followed.

At 63 percent, Facebook is the most popular site for social streaming. YouTube (46 percent) and Instagram (45 percent) ranked next.

The survey is available via email to survey@dssimonmedia.com or here.