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EVINS Communications client Maker’s Mark is producing a global campaign that includes TV spots featuring the voice of Scarlett Johansson and music by indie-alternative band Moon Taxi. “Mark of the Maker” is intended to offer consumers a close-up look at the handmade process and the people behind the red wax-dipped bourbon. In addition to TV, the campaign includes such digital and social media assets as a new website offering direct-to-consumer purchasing in available states. Maker’s Mark is also putting on a series of large-scale events taking place at local festivals across across the country. “Maker’s Wanted,” gives visitors the chance to experience a piece of the Maker’s Mark distillery in an interactive pop-up environment.
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Uproar PR has been named agency of record for two Orlando, FL-based organizations: Align Business Advisory Services, a mergers and acquisitions and business advisory firm, and Insurance Office of America, a full-service insurance agency. Align Business Advisory Services selected Uproar PR to position the company as a leader in M&A for the lower-middle market—businesses with between $1 million and $100 million in annual revenue. For IOA, the agency is tasked with identifying advantageous media opportunities to tell the company’s story. Uproar has offices in Orlando, Chicago and Toronto.
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S2H Communication has added Maisons du Monde to its roster of home décor, interior design and lifestyle clients. S2H will manage the marketing and PR campaign for the opening of the French brand’s first brick-and-mortar store in the U.S. Maisons du Monde, which sells furniture and home décor accessories, currently has over 320 stores in Europe. The launch, which takes place Dec. 6-7 as part of Miami Design Week, will include a grand opening party and a scavenger hunt through Miami. S2H has also announced the opening of its third office in New York, joining its additional locations in Miami and Paris. Other recent clients the agency has brought on include Pouenat, Apotheca and Society Limonta.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
