 |
EVINS Communications client Maker’s Mark is producing a global campaign that includes TV spots featuring the voice of Scarlett Johansson and music by indie-alternative band Moon Taxi. “Mark of the Maker” is intended to offer consumers a close-up look at the handmade process and the people behind the red wax-dipped bourbon. In addition to TV, the campaign includes such digital and social media assets as a new website offering direct-to-consumer purchasing in available states. Maker’s Mark is also putting on a series of large-scale events taking place at local festivals across across the country. “Maker’s Wanted,” gives visitors the chance to experience a piece of the Maker’s Mark distillery in an interactive pop-up environment.
 |
Uproar PR has been named agency of record for two Orlando, FL-based organizations: Align Business Advisory Services, a mergers and acquisitions and business advisory firm, and Insurance Office of America, a full-service insurance agency. Align Business Advisory Services selected Uproar PR to position the company as a leader in M&A for the lower-middle market—businesses with between $1 million and $100 million in annual revenue. For IOA, the agency is tasked with identifying advantageous media opportunities to tell the company’s story. Uproar has offices in Orlando, Chicago and Toronto.
 |
S2H Communication has added Maisons du Monde to its roster of home décor, interior design and lifestyle clients. S2H will manage the marketing and PR campaign for the opening of the French brand’s first brick-and-mortar store in the U.S. Maisons du Monde, which sells furniture and home décor accessories, currently has over 320 stores in Europe. The launch, which takes place Dec. 6-7 as part of Miami Design Week, will include a grand opening party and a scavenger hunt through Miami. S2H has also announced the opening of its third office in New York, joining its additional locations in Miami and Paris. Other recent clients the agency has brought on include Pouenat, Apotheca and Society Limonta.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
