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Amazon is expected to hire Democratic firm SKDKnickerbocker to counter growing opposition to its plan to open a 4M sq. ft. campus in Long Island City, Queens.
SKDKnick, which is part of Mark Penn’s Stagwell Group, is expected to handle media relations, strategy and public outreach, according to the Wall Street Journal.
Community leaders, as well as newly elected Congresswoman Alexandria Ocasio-Cortez, fret over Amazon’s impact on the neighborhood, strains on the NYC infrastructure and hefty financial incentives doled out to billionaire Jeff Bezos’ company.
New York Governor Andrew Cuomo and NYC Mayor Bill de Blasio enthusiastically support the Amazon project, claiming it will generate up to 25K jobs.
New York’s City Council plans a series of three meetings on the Amazon move. The first is scheduled for Dec. 12.


There is a huge chasm when it comes to support the Iranian invasion between Americans and Israelis.
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.



