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Amazon is expected to hire Democratic firm SKDKnickerbocker to counter growing opposition to its plan to open a 4M sq. ft. campus in Long Island City, Queens.
SKDKnick, which is part of Mark Penn’s Stagwell Group, is expected to handle media relations, strategy and public outreach, according to the Wall Street Journal.
Community leaders, as well as newly elected Congresswoman Alexandria Ocasio-Cortez, fret over Amazon’s impact on the neighborhood, strains on the NYC infrastructure and hefty financial incentives doled out to billionaire Jeff Bezos’ company.
New York Governor Andrew Cuomo and NYC Mayor Bill de Blasio enthusiastically support the Amazon project, claiming it will generate up to 25K jobs.
New York’s City Council plans a series of three meetings on the Amazon move. The first is scheduled for Dec. 12.


How to reach audiences who have stopped trusting the biggest names in media.
It's not just the tech sector—when companies in any sector grow rapidly, what happens to their ability to manage, learn from and prevent critical issues from evolving into full-blown crises?
FGS Global’s Paul Holmes, Molly Levinson of TLG Communications. Trident GMG’s Joshua Galper and Brunswick Group’s Ellen Moskowitz all placed in the top level (Tier 1) of individual practitioners in the recently released Chambers rankings for both crisis & PR communications pros and those working in litigation PR & communications.
Gregg Feistman, M.A., Professor of Practice in Public Relations at Temple University and former corporate communications executive, joins Taking the Lead to discuss the frameworks leaders can use to determine when to speak up or stay silent.
Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.



