Juul Labs, which controls the lion's share of the US e-cigarette market, has hired Insight Public Affairs to handle Food & Drug Administration regulatory matters and for a push about the value of vaping products in “harm reduction.”

With 70 percent market share, Juul is a juicy target of those concerned about the rising use of vaping products among teenagers.

The company, which supports effective tobacco control, says use of its products “accelerate cigarette displacement.”

Atria Group, owner of No. 1 cigarette brand Marlboro, has approached Juul’s management about making an investment stake.

Podesta Group veterans Oscar Ramirez and Dana Thompson launched Insight following last year’s implosion of John Podesta’s firm.

Ramirez was special assistant to Obama Administration Labor Secretary Hilda Solis, while Thompson served as a top aide to Maryland’s former Democratic governor Martin O’Malley.

Juul last month hired Empire Consulting Group, which has close relations with the soon-to-be empowered Congressional Black Caucus.

Insight has strong ties with the CBC, as well as the Hispanic Caucus and Congressional Asian Pacific American Caucus.