Bob Christie, VP-international media for Chinese e-commerce giant Alibaba Group, has joined Brunswick Group as a partner in San Francisco.
Based in SF for Alibaba, Christie handled global media beyond China, along with financial/executive communications and crisis management duties.
He played a major role in Alibaba’s $25B IPO in 2014, which was the largest public offering at that time.
Christie joined Alibaba following a one-year stint as managing director at Burson-Marsteller.
Earlier he served as communications head and chief spokesperson for the New York Times Co. and Dow Jones & Co, then-owner of the Wall Street Journal.
At the NYT and WSJ, Christie helped map their digital transformation and pay models.