NJOY

Electronic cigarette manufacturer NJOY has continued its lobbying salvo in response to federal regulators’ crackdown on flavored e-cigarette and vaping products, which have grown widely popular among teens in recent years.

The Scottsdale, AZ-headquartered company has retained Bob Livingston’s (R-LA) lobbying firm The Livingston Group concerning “regulation and legislation related to NJOY products and business interests,” according to lobbying registration documents filed with Congress in December.

Scottsdale, AZ-headquartered NJOY’s most recent lobbying retainer comes on the heels of the vaping company’s Dec. pact with lobbying firm Card & Associates to educate elected officials on the company’s product safety and business practices.

One of the first companies to manufacture e-cigarettes, NJOY survived a 2017 Chapter 11 filing after raising $35 million in investment capital. The e-cig giant has since launched a refreshed brand identity.

TLG is the lobbying firm founded by former Louisiana Republican Congressman Bob Livingston. Livingston will head the NJOY account along with support from his former chief of staff, J. Allen Martin.