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BerlinRosen took top honors in the 2018 Observer's Power PR 50 list released today, toppling APCO Worldwide, which tumbled to the No. 4 slot.
Valerie Berlin and Jonathan Rosen's firm surged from the No. 29 slot in 2017.
Peter Finn's Finn Partners also recorded an impressive performance on the Observer list, claiming the No. 3 slot after being shut out from the Top 50 last year.
Compiled by Michael Kaminer, the Observer's list is based on what it considers "influence," rather than revenues, headcount or amount of awards won.
The Lede Co., PMK-BMC, DKC, Ketchum, HL Group, Global Strategy Group and M18 round out this year's Top 10 List.
The Door, (now No. 11), 42West (No. 13), Kekst, Rubenstein (No. 20) and Hiltzik Strategies tumbled from the 2017 Top Ten list.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
