He had headed the No. 1 independent firm’s business + social purpose unit.
During his time at Edelman, Koffler handled integrated communications for consumer packaged goods, financial services, entertainment/sports clients, as well as executive positioning, citizenship counsel and digital programs.
When he joins BCW on Jan. 4, Koffler will report to Thomas Bunn, executive VP/managing director, brand solutions.
WPP owns BCW.