Larry Koffler
Larry Koffler

Larry Koffler, who spent more than 25 years at Edelman, will join BCW next month as executive VP in its brand solutions practice in New York.

He had headed the No. 1 independent firm’s business + social purpose unit.

During his time at Edelman, Koffler handled integrated communications for consumer packaged goods, financial services, entertainment/sports clients, as well as executive positioning, citizenship counsel and digital programs.

When he joins BCW on Jan. 4, Koffler will report to Thomas Bunn, executive VP/managing director, brand solutions.

WPP owns BCW.