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Diffusion has signed on as PR agency of record for Felix Gray, a direct-to-consumer eyewear brand whose products are meant to reduce the negative effects of the light and glare that come from digital screens.
The agency will work with Felix Gray on several upcoming product launches, as well as building awareness of what the company says are the detriments of exposure to Blue Light. While Blue Light comes from many sources, including sunlight, some studies have claimed that the blue light emitted from such devices as e-readers, smartphones and computers can lead to eye strain, sleep deprivation and headaches.
Felix Gray says it has already outfitted the offices of such firms as Apple, Spotify and Google with its glasses, which are intended to filter out Blue Light.
Diffusion will also work to position Felix Gray as an e-commerce innovator. Launched in 2016, the company sells its line of readers, sunglasses, and both prescription and non-prescription lenses through its company website.
Felix Gray was previously represented by SourceCode Communications.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
