 |
Diffusion has signed on as PR agency of record for Felix Gray, a direct-to-consumer eyewear brand whose products are meant to reduce the negative effects of the light and glare that come from digital screens.
The agency will work with Felix Gray on several upcoming product launches, as well as building awareness of what the company says are the detriments of exposure to Blue Light. While Blue Light comes from many sources, including sunlight, some studies have claimed that the blue light emitted from such devices as e-readers, smartphones and computers can lead to eye strain, sleep deprivation and headaches.
Felix Gray says it has already outfitted the offices of such firms as Apple, Spotify and Google with its glasses, which are intended to filter out Blue Light.
Diffusion will also work to position Felix Gray as an e-commerce innovator. Launched in 2016, the company sells its line of readers, sunglasses, and both prescription and non-prescription lenses through its company website.
Felix Gray was previously represented by SourceCode Communications.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
