LaVoieHealthScience has been selected as communications agency of record for Melbourne, Australia-based Propanc Biopharma, Inc. Propanc is a clinical stage biopharmaceutical company focused on development of new and proprietary treatments for cancer patients suffering from solid tumors. The company will partner with LHS to develop corporate awareness of it as a health science innovator while it transitions its lead technology into human clinical trials. The company’s initial target patient populations include pancreatic, ovarian and colorectal cancers. “LHS, with its proven track record in providing integrated communications to global health science innovators, will be a great long-term partner as we continue to drive PRP forward with our drug discovery efforts,” said James Nathanielsz, CEO and executive chairman of Propanc.
Coyne Public Relations has been named agency of record for FloSports, a company that provides live digital sports and original content. Coyne will be tasked with developing a comprehensive communications campaign to increase the company’s visibility and enhance its external brand reputation. The campaign will focus on supporting FloSports’ key business objectives through a series of core initiatives that include media and influencer relations, award programs, thought leadership and a speakers’ bureau program. FloSports joins Coyne PR’s sports roster, which includes such organizations as Yahoo Sports, the Harlem Globetrotters and the National Senior Games Association.
Interpublic Group agency DeVries Global has been selected to lead communications efforts for Swedish beauty tech brand FOREO. DeVries is tasked with managing U.S. media relations to raise brand awareness and support product innovation announcements for FOREO’s entire range of products as well as elevating the profile of the company’s North American leadership team. DeVries Global’s work began with the brand’s first standalone event in October, where press, influencers and tastemakers gained an experiential and sensorial first look at the newly launched UFO smart mask device and Advanced Collection of smart masks.