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LaVoieHealthScience has been selected as communications agency of record for Melbourne, Australia-based Propanc Biopharma, Inc. Propanc is a clinical stage biopharmaceutical company focused on development of new and proprietary treatments for cancer patients suffering from solid tumors. The company will partner with LHS to develop corporate awareness of it as a health science innovator while it transitions its lead technology into human clinical trials. The company’s initial target patient populations include pancreatic, ovarian and colorectal cancers. “LHS, with its proven track record in providing integrated communications to global health science innovators, will be a great long-term partner as we continue to drive PRP forward with our drug discovery efforts,” said James Nathanielsz, CEO and executive chairman of Propanc.
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Coyne Public Relations has been named agency of record for FloSports, a company that provides live digital sports and original content. Coyne will be tasked with developing a comprehensive communications campaign to increase the company’s visibility and enhance its external brand reputation. The campaign will focus on supporting FloSports’ key business objectives through a series of core initiatives that include media and influencer relations, award programs, thought leadership and a speakers’ bureau program. FloSports joins Coyne PR’s sports roster, which includes such organizations as Yahoo Sports, the Harlem Globetrotters and the National Senior Games Association.
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Interpublic Group agency DeVries Global has been selected to lead communications efforts for Swedish beauty tech brand FOREO. DeVries is tasked with managing U.S. media relations to raise brand awareness and support product innovation announcements for FOREO’s entire range of products as well as elevating the profile of the company’s North American leadership team. DeVries Global’s work began with the brand’s first standalone event in October, where press, influencers and tastemakers gained an experiential and sensorial first look at the newly launched UFO smart mask device and Advanced Collection of smart masks.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
