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Stuntman PR adds Parmigiano Reggiano Cheese Consortium for 2019. It will work in collaboration with San Francisco-based marketing agency Ponte to implement a fully integrated U.S. media relations campaign. The effort will be directed at strengthening Parmigiano Reggiano’s product image in the U.S. and to raise awareness of the product’s nine centuries of history. The Parmigiano Reggiano Consortium had previously engaged Stuntman for an initial project in the latter part of 2018, which included arranging and leading a visit by American journalists to Italy’s Food Valley of Emilia Romagna, home of Parmigiano Reggiano cheese production.
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The Pollack PR Marketing Group has been retained to support the 50th-anniversary efforts of the Oceanic Society, the United States’ oldest non-profit organization dedicated to ocean conservation. PPMG will work with Oceanic Society as it hosts five trips and one gala to mark the anniversary in 2019. By using PR, message development, corporate outreach, influencer outreach and social media tactics, the agency will identify, target and engage with audiences of travelers, individual donors and corporate philanthropy. The efforts are meant to raise awareness of Oceanic Society’s mission and build support for programs tackling the environmental issues that face the world’s oceans.
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RMD Advertising, a public relations, social media and brand strategy agency, has added Raybern’s to its roster of challenger food brands. RMD will work to raise Raybern’s brand awareness and increase the reach of its products into consumer's hands. Raybern’s offers over ten different frozen sandwiches, including the number-one selling Philly Cheesesteak in America. Recently, the company introduced a line of food truck-inspired gourmet grilled cheese sandwiches. Among the other brands RMD represents are Graeter’s Ice Cream, Rudolph Foods, Bil-Jac Foods, Saffron Road, Lilly’s Hummus, Little Caesars Pizza Kit Fundraising Program and McClure’s Pickles.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
