Stuntman PR adds Parmigiano Reggiano Cheese Consortium for 2019. It will work in collaboration with San Francisco-based marketing agency Ponte to implement a fully integrated U.S. media relations campaign. The effort will be directed at strengthening Parmigiano Reggiano’s product image in the U.S. and to raise awareness of the product’s nine centuries of history. The Parmigiano Reggiano Consortium had previously engaged Stuntman for an initial project in the latter part of 2018, which included arranging and leading a visit by American journalists to Italy’s Food Valley of Emilia Romagna, home of Parmigiano Reggiano cheese production.
The Pollack PR Marketing Group has been retained to support the 50th-anniversary efforts of the Oceanic Society, the United States’ oldest non-profit organization dedicated to ocean conservation. PPMG will work with Oceanic Society as it hosts five trips and one gala to mark the anniversary in 2019. By using PR, message development, corporate outreach, influencer outreach and social media tactics, the agency will identify, target and engage with audiences of travelers, individual donors and corporate philanthropy. The efforts are meant to raise awareness of Oceanic Society’s mission and build support for programs tackling the environmental issues that face the world’s oceans.
RMD Advertising, a public relations, social media and brand strategy agency, has added Raybern’s to its roster of challenger food brands. RMD will work to raise Raybern’s brand awareness and increase the reach of its products into consumer's hands. Raybern’s offers over ten different frozen sandwiches, including the number-one selling Philly Cheesesteak in America. Recently, the company introduced a line of food truck-inspired gourmet grilled cheese sandwiches. Among the other brands RMD represents are Graeter’s Ice Cream, Rudolph Foods, Bil-Jac Foods, Saffron Road, Lilly’s Hummus, Little Caesars Pizza Kit Fundraising Program and McClure’s Pickles.