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Cision has acquired Falcon.io, a social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne and Budapest. Falcon.io says its integrated software as a service offering lets clients manage multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, and will also be integrated with the Cision Communications Cloud.
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5W Public Relations has launched a team that will serve the market for cannabidiol (CBD), a hemp derivative used as a natural remedy. The team will work across the firm’s core practice areas, including health & wellness, beauty, food & beverage and consumer. PR services offered to the team’s clients will include media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities. 5W says that the team is currently working with several clients in the CBD space. “There are tremendous public relations and marketing opportunities for companies in this space,” said Ronn Torossian, CEO of 5WPR.
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Travel Lifestyle Network, an international association of agencies focused on the travel and lifestyle markets, has brought on three new members. Pundit PR has offices in New Delhi, Mumbai and Bengaluru, India. Sea Company is a Moscow-based PR and consulting firm. Dubai-based AllDetails Middle East serves clients in the United Arab Emirates, Gulf Cooperation Council and Saudi Arabia. With the new members, TLN now represents 18 owner-managed marketing, PR and communications agencies, with a global reach that includes the U.S., Italy, Spain, the UK, Australia, China, Mexico, Brazil and South Korea. TLN’s U.S. member is Zapwater Communications.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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