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Cision has acquired Falcon.io, a social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne and Budapest. Falcon.io says its integrated software as a service offering lets clients manage multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, and will also be integrated with the Cision Communications Cloud.
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5W Public Relations has launched a team that will serve the market for cannabidiol (CBD), a hemp derivative used as a natural remedy. The team will work across the firm’s core practice areas, including health & wellness, beauty, food & beverage and consumer. PR services offered to the team’s clients will include media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities. 5W says that the team is currently working with several clients in the CBD space. “There are tremendous public relations and marketing opportunities for companies in this space,” said Ronn Torossian, CEO of 5WPR.
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Travel Lifestyle Network, an international association of agencies focused on the travel and lifestyle markets, has brought on three new members. Pundit PR has offices in New Delhi, Mumbai and Bengaluru, India. Sea Company is a Moscow-based PR and consulting firm. Dubai-based AllDetails Middle East serves clients in the United Arab Emirates, Gulf Cooperation Council and Saudi Arabia. With the new members, TLN now represents 18 owner-managed marketing, PR and communications agencies, with a global reach that includes the U.S., Italy, Spain, the UK, Australia, China, Mexico, Brazil and South Korea. TLN’s U.S. member is Zapwater Communications.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
