Falcon

Cision has acquired Falcon.io, a social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne and Budapest. Falcon.io says its integrated software as a service offering lets clients manage multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, and will also be integrated with the Cision Communications Cloud. 

5W

5W Public Relations has launched a team that will serve the market for cannabidiol (CBD), a hemp derivative used as a natural remedy. The team will work across the firm’s core practice areas, including health & wellness, beauty, food & beverage and consumer. PR services offered to the team’s clients will include media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities. 5W says that the team is currently working with several clients in the CBD space. “There are tremendous public relations and marketing opportunities for companies in this space,” said Ronn Torossian, CEO of 5WPR.

Travel Lifestyle Network

Travel Lifestyle Network, an international association of agencies focused on the travel and lifestyle markets, has brought on three new members. Pundit PR has offices in New Delhi, Mumbai and Bengaluru, India. Sea Company is a Moscow-based PR and consulting firm. Dubai-based AllDetails Middle East serves clients in the United Arab Emirates, Gulf Cooperation Council and Saudi Arabia. With the new members, TLN now represents 18 owner-managed marketing, PR and communications agencies, with a global reach that includes the U.S., Italy, Spain, the UK, Australia, China, Mexico, Brazil and South Korea. TLN’s U.S. member is Zapwater Communications.