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Banner Public Affairs is representing the Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—in support of its 2019 legislative initiatives. The agency’s efforts for the organization, which will be led by Banner VP-communications Maggie McClain, will include federal and trade media relations activities as well as brand awareness and event support. Banner has worked with the BA since 2016, helping to steer such legislative developments as the passage of the two-year Craft Beverage Modernization and Tax Reform Act. New York City-based media relations firm Rosen Group will continue to represent the BA on all non-governmental initiatives.
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Champion Management Group has tapped as agency for Original ChopShop and bellagreen restaurant chains. Champion’s scope of work for both brands includes public relations, local restaurant marketing and media buying. The agency recently helped open Original ChopShop’s third Dallas-Fort Worth restaurant and managed local outreach for the opening of bellagreen’s second DFW restaurant. Champion’s other clients in the foodservice space include Fazoli’s, Garbanzo Mediterranean Fresh, Main Event Entertainment and Nestle Toll House Café.
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5W Public Relations has been named PR agency of record for Luckybar, children’s protein bars that are low in sugar, carbohydrates and sodium and have no fillers, gluten or preservatives. The agency’s work for Luckybar will focus on telling the story of why its founder and CEO Jamie Oberweger created the bars. In addition, 5W will work to raise awareness of the brand with parents. Luckybar joins the existing clients in 5W’s family & parenting practice, which implements integrated campaigns including PR, digital, influencer partnerships and social media.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
