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Banner Public Affairs is representing the Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—in support of its 2019 legislative initiatives. The agency’s efforts for the organization, which will be led by Banner VP-communications Maggie McClain, will include federal and trade media relations activities as well as brand awareness and event support. Banner has worked with the BA since 2016, helping to steer such legislative developments as the passage of the two-year Craft Beverage Modernization and Tax Reform Act. New York City-based media relations firm Rosen Group will continue to represent the BA on all non-governmental initiatives.
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Champion Management Group has tapped as agency for Original ChopShop and bellagreen restaurant chains. Champion’s scope of work for both brands includes public relations, local restaurant marketing and media buying. The agency recently helped open Original ChopShop’s third Dallas-Fort Worth restaurant and managed local outreach for the opening of bellagreen’s second DFW restaurant. Champion’s other clients in the foodservice space include Fazoli’s, Garbanzo Mediterranean Fresh, Main Event Entertainment and Nestle Toll House Café.
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5W Public Relations has been named PR agency of record for Luckybar, children’s protein bars that are low in sugar, carbohydrates and sodium and have no fillers, gluten or preservatives. The agency’s work for Luckybar will focus on telling the story of why its founder and CEO Jamie Oberweger created the bars. In addition, 5W will work to raise awareness of the brand with parents. Luckybar joins the existing clients in 5W’s family & parenting practice, which implements integrated campaigns including PR, digital, influencer partnerships and social media.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
