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FleishmanHillard is representing the Pac-12, athletic conference of a dozen western colleges, which once again is shut out from the College Football Playoff.
The Oregon Ducks and Washington Huskies made the playoff round in 2014 and 2016, but both went down in defeat this season.
The Pac-12, which bills itself as the “conference of champions,” is suffering similar futility on the men’s basketball front as it fails to place a single team on the AP’s top 25 rankings.
The Pac-12 hired FH for “to provide a review of our overall communication strategy as part of a collaborative process with our members," according to a report in the Jan. 3 Oregonian.
Andrew Walker, head of communications for the Pac-12, said FH was brought in to devise a communications strategy to protect and enhance the Pac-12 brand.
The Omnicom unit recommended an “in-depth analysis of the influencers landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
It also called for expanded media partnerships with the Los Angeles Times, Players' Tribune and other national outlets.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
Olympic Team USA racks up medals in Paris, but breaks federal law in its disrespect of the Stars & Stripes.
Andy Weitz has joined the PGA Tour as chief marketing & communications officer and executive VP for investor relations. He was CMO at financial services giant Aon plc.
