FleishmanHillard is representing the Pac-12, athletic conference of a dozen western colleges, which once again is shut out from the College Football Playoff.
The Oregon Ducks and Washington Huskies made the playoff round in 2014 and 2016, but both went down in defeat this season.
The Pac-12, which bills itself as the “conference of champions,” is suffering similar futility on the men’s basketball front as it fails to place a single team on the AP’s top 25 rankings.
The Pac-12 hired FH for “to provide a review of our overall communication strategy as part of a collaborative process with our members," according to a report in the Jan. 3 Oregonian.
Andrew Walker, head of communications for the Pac-12, said FH was brought in to devise a communications strategy to protect and enhance the Pac-12 brand.
The Omnicom unit recommended an “in-depth analysis of the influencers landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
It also called for expanded media partnerships with the Los Angeles Times, Players' Tribune and other national outlets.