Qorvis Communications is working with nonprofit Food Rescue Hero on its push to distribute surplus food in cities where people are hungry.
Launched in Pittsburgh a year ago, FRH uses an app that supermarkets and wholesalers can use to distribute unsold food to community groups and soup kitchens.
In Pittsburgh, the app was downloaded by more than 9K people, which allowed 1,700 volunteers to rescue five million pounds of food to feed those in need.
FRH founder/CEO Leah Lizarondo estimates that 40 percent of food in the US goes to waste. "Surplus food at retail and wholesale grocers is an extraordinary opportunity to radically change the way we approach hunger and measurably impact one of our most wicked problems," said Lizarondo in a statement.
Qorvis will promote FRH's program as it expands into Cleveland, Philadelphia and San Francisco as part of its "20 Cities by 2020" campaign.
Publicis Groupe owns Qorvis.