 Meredith L. Eaton |
Red Lorry Yellow Lorry, a B2B technology PR and integrated communications specialist agency, has been named U.S. agency of record for Seismic, a tech unicorn (i.e., a privately held startup company valued at over $1 billion) and global leader in marketing and sales enablement. The agency will work to increase awareness of Seismic in key business, regional and trade press. Its efforts will target business, marketing and sales decision-makers through thought leadership development, trends analysis and pain point identification. The account will be led by Meredith L. Eaton, Red Lorry Yellow Lorry’s director of North America, and will be supported by a team working out of the company’s Boston office.
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S&A Communications is now agency of record for McAdams, a full-service engineering and design firm located in North Carolina and Texas. S&A will provide McAdams with marketing communications services including content marketing, media relations and digital marketing. Founded in 1979, McAdams focuses on large-scale commercial developments, residential communities, education campuses, municipal projects, energy companies and healthcare facilities.
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Lou Hammond Group will be providing public relations, digital marketing and positioning for six new clients: Burgess Yachts; Fischer Travel Enterprises; the American Quilter’s Society, a membership organization that hosts annual QuiltWeek shows across the U.S.; Mexico Beach, a city on Florida’s Panhandle that is in the process of recovering from Hurricane Michael; Two Roads Development, a Palm Beach, FL-based company involved in the development, construction and management of retail, office, residential and mixed-use communities; and the Children’s Museum of the Lowcountry in Charleston, SC.
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Scenario has been named public agency of record for PUMA North America, a division of the global sports lifestyle company. The agency will collaborate with PUMA’s internal communications team on brand initiatives and announcements, media and influencer relations and events. Scenario has offices in Los Angeles and New York.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
