Meredith L. Eaton
Red Lorry Yellow Lorry, a B2B technology PR and integrated communications specialist agency, has been named U.S. agency of record for Seismic, a tech unicorn (i.e., a privately held startup company valued at over $1 billion) and global leader in marketing and sales enablement. The agency will work to increase awareness of Seismic in key business, regional and trade press. Its efforts will target business, marketing and sales decision-makers through thought leadership development, trends analysis and pain point identification. The account will be led by Meredith L. Eaton, Red Lorry Yellow Lorry’s director of North America, and will be supported by a team working out of the company’s Boston office.
S&A Communications is now agency of record for McAdams, a full-service engineering and design firm located in North Carolina and Texas. S&A will provide McAdams with marketing communications services including content marketing, media relations and digital marketing. Founded in 1979, McAdams focuses on large-scale commercial developments, residential communities, education campuses, municipal projects, energy companies and healthcare facilities.
Lou Hammond Group will be providing public relations, digital marketing and positioning for six new clients: Burgess Yachts; Fischer Travel Enterprises; the American Quilter’s Society, a membership organization that hosts annual QuiltWeek shows across the U.S.; Mexico Beach, a city on Florida’s Panhandle that is in the process of recovering from Hurricane Michael; Two Roads Development, a Palm Beach, FL-based company involved in the development, construction and management of retail, office, residential and mixed-use communities; and the Children’s Museum of the Lowcountry in Charleston, SC.
Scenario has been named public agency of record for PUMA North America, a division of the global sports lifestyle company. The agency will collaborate with PUMA’s internal communications team on brand initiatives and announcements, media and influencer relations and events. Scenario has offices in Los Angeles and New York.