rbb Communications has acquired Miami-based publicity and consulting practice Z|COMM.

Financial terms of the transaction weren’t publicly disclosed.

Z|COMM specializes in luxury lifestyle and real estate. Formerly known as ZMPR, it counts The Related Group, Artefacto, Perry Ellis International and One Thousand Museum by Zaha Hadid Architects as clients. The agency was founded in 2001 by Amy Zakarin, who also serves as president.

Lisa Ross
Lisa Ross

Z|COMM retains its current name and branding as a new luxury lifestyle division of rbb. Zakarin remains president of Z|COMM and joins rbb’s senior leadership team.

All other staffers will retain their positions and accounts. The Z|COMM team will move into rbb’s Miami and Fort Lauderdale offices over the next few weeks.

rbb president Lisa Ross told O’Dwyer’s that the deal bolsters the agency’s team and capabilities in the lifestyle sector.

“In addition to serving some of the top names in real estate, Z|COMM brings expertise in luxury, art, design and more, and we share a passion for PR and marketing that we believe will fuel opportunities for growth — ours as well as clients,” Ross said.

The acquisition, which now brings rbb’s total staff roster to 90, is only the latest in what has been an agency purchasing spree for the Miami-based independent marketing PR firm. rbb in recent years also acquired full-service advertising and marketing outfit OutOfTheBlue Advertising, web search and digital marketing shop SpiderBoost Interactive and social media unit Digital Park.

rbb, which specializes in consumer, health, food/beverage, travel, entertainment and professional services PR, was founded 1975. It accounted for more than $11 million in net fees last year, according to O’Dwyer’s rankings of PR firms.