Zeno Group has been named public relations agency of record for State Farm. State Farm’s previous PR firm, Weber Shandwick, had worked with the company for close to a decade. Bloomington, IL-based State Farm has over 65,000 employees, with almost 19,000 independent contractor agents. As of Dec. 31, 2017, the company said it had 83.4 million policies and accounts and was listed as the No. 36 company in the Fortune 500. Zeno Group is a part of DJE Holdings, which also includes Edelman.
Gatesman has been selected as agency of record for the Rochester Institute of Technology. Gatesman will work to make RIT stand out from other top 100 colleges and universities by showcasing the experiences it brings to students, as well as leveraging stories and brand associations. The agency says its campaign will utilize data analysis and psychological profiling to help identify the wants, needs, aspirations and fears of its target audiences, with the goal of promoting “RIT’s mission to leverage the power of technology, the arts and design for the greater good.”
S&A Communications is now strategic communications agency of record for First Bank, a community bank has 102 branches in North Carolina and South Carolina and ranks as the fourth largest bank headquarters in North Carolina. S&A will provide First Bank with marketing communications services including community involvement, PR and media relations. Founded in 1935, First Bank offers services that include complete banking services, financial planning, asset management and wealth management for individuals and businesses.