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Zeno Group has been named public relations agency of record for State Farm. State Farm’s previous PR firm, Weber Shandwick, had worked with the company for close to a decade. Bloomington, IL-based State Farm has over 65,000 employees, with almost 19,000 independent contractor agents. As of Dec. 31, 2017, the company said it had 83.4 million policies and accounts and was listed as the No. 36 company in the Fortune 500. Zeno Group is a part of DJE Holdings, which also includes Edelman.
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Gatesman has been selected as agency of record for the Rochester Institute of Technology. Gatesman will work to make RIT stand out from other top 100 colleges and universities by showcasing the experiences it brings to students, as well as leveraging stories and brand associations. The agency says its campaign will utilize data analysis and psychological profiling to help identify the wants, needs, aspirations and fears of its target audiences, with the goal of promoting “RIT’s mission to leverage the power of technology, the arts and design for the greater good.”
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S&A Communications is now strategic communications agency of record for First Bank, a community bank has 102 branches in North Carolina and South Carolina and ranks as the fourth largest bank headquarters in North Carolina. S&A will provide First Bank with marketing communications services including community involvement, PR and media relations. Founded in 1935, First Bank offers services that include complete banking services, financial planning, asset management and wealth management for individuals and businesses.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
