 |
Zeno Group has been named public relations agency of record for State Farm. State Farm’s previous PR firm, Weber Shandwick, had worked with the company for close to a decade. Bloomington, IL-based State Farm has over 65,000 employees, with almost 19,000 independent contractor agents. As of Dec. 31, 2017, the company said it had 83.4 million policies and accounts and was listed as the No. 36 company in the Fortune 500. Zeno Group is a part of DJE Holdings, which also includes Edelman.
 |
Gatesman has been selected as agency of record for the Rochester Institute of Technology. Gatesman will work to make RIT stand out from other top 100 colleges and universities by showcasing the experiences it brings to students, as well as leveraging stories and brand associations. The agency says its campaign will utilize data analysis and psychological profiling to help identify the wants, needs, aspirations and fears of its target audiences, with the goal of promoting “RIT’s mission to leverage the power of technology, the arts and design for the greater good.”
 |
S&A Communications is now strategic communications agency of record for First Bank, a community bank has 102 branches in North Carolina and South Carolina and ranks as the fourth largest bank headquarters in North Carolina. S&A will provide First Bank with marketing communications services including community involvement, PR and media relations. Founded in 1935, First Bank offers services that include complete banking services, financial planning, asset management and wealth management for individuals and businesses.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
