 Sarah Garrido |
JeffreyGroup has brought on Sarah Garrido as managing director at its Miami office. Garrido comes to the agency from Conway+Partners, where she served as director of business development. She was previously a client executive in the travel & tourism practice of Burson-Marsteller’s Miami office and has worked as an independent consultant for clients such as Godiva and Heineken. In her new position, Garrido will lead JeffreyGroup’s regional team in creating and managing programs for multinational companies and global brands targeting Latin American audiences. “Sarah’s diverse career at agencies, in-house and as an entrepreneur provides a valuable integrated perspective for helping companies successfully navigate the complex communications environment in the region,” said Jeffrey Group CEO Brian Burlingame.
 Colin Foster |
HCB Health has hired Colin Foster as chief digital officer. Prior to joining HCB, Foster was managing director and leader of W2O Group’s social media and influencer engagement practice, based in Austin. He has also held executive positions with Twist Mktg and WCG, both of which are W2O companies. Previously, he was with Novartis for eight years – most recently serving as the global head of social media at the global headquarters in Basel, Switzerland. Foster has extensive experience driving integrated marketing tactics, such as social media, patient compliance programs, multi-channel disease awareness campaigns and search marketing campaigns. As HCB Health's first chief digital officer, he will work to expand HCB’s digital offerings across the entire agency.
 Eric Kalis |
BoardroomPR has promoted Eric Kalis to vice president. Kalis previously served as senior account executive and account director with the firm. Before coming to BoardroomPR, he was a reporter at Miami Today and the Daily Business Review and served as South Florida Bureau Chief at The Real Deal. At Boardroom, Kalis specializes in media relations. He works with clients in industries including real estate, law and banking and also helps create content for the firm’s clients in multiple platforms.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
