JeffreyGroup has brought on Sarah Garrido as managing director at its Miami office. Garrido comes to the agency from Conway+Partners, where she served as director of business development. She was previously a client executive in the travel & tourism practice of Burson-Marsteller’s Miami office and has worked as an independent consultant for clients such as Godiva and Heineken. In her new position, Garrido will lead JeffreyGroup’s regional team in creating and managing programs for multinational companies and global brands targeting Latin American audiences. “Sarah’s diverse career at agencies, in-house and as an entrepreneur provides a valuable integrated perspective for helping companies successfully navigate the complex communications environment in the region,” said Jeffrey Group CEO Brian Burlingame.
HCB Health has hired Colin Foster as chief digital officer. Prior to joining HCB, Foster was managing director and leader of W2O Group’s social media and influencer engagement practice, based in Austin. He has also held executive positions with Twist Mktg and WCG, both of which are W2O companies. Previously, he was with Novartis for eight years – most recently serving as the global head of social media at the global headquarters in Basel, Switzerland. Foster has extensive experience driving integrated marketing tactics, such as social media, patient compliance programs, multi-channel disease awareness campaigns and search marketing campaigns. As HCB Health's first chief digital officer, he will work to expand HCB’s digital offerings across the entire agency.
BoardroomPR has promoted Eric Kalis to vice president. Kalis previously served as senior account executive and account director with the firm. Before coming to BoardroomPR, he was a reporter at Miami Today and the Daily Business Review and served as South Florida Bureau Chief at The Real Deal. At Boardroom, Kalis specializes in media relations. He works with clients in industries including real estate, law and banking and also helps create content for the firm’s clients in multiple platforms.