Finn Partners has been named communications agency of record for BlackRidge Technology, which was founded in 2010 to commercialize patented network security technologies originally developed to cloak battlefield assets for the Department of Defense. The agency will work to elevate BlackRidge’s profile among IT security decision-makers in the government, critical infrastructure and industrial IoT (energy, utilities), health care and finance and insurance sectors. FINN's communications program will highlight how issues with cybersecurity begin at the point of connection to the Internet itself. To block cyber attacks, BlackRidge's technology authenticates the identity of every user and device at the moment of the first request to connect. FINN’s work for BlackRidge is being directed out of the agency’s Portland, San Francisco and New York offices, led by Wendy Lane Stevens, managing partner, and Lisa Heathman, partner, at LANE, a Finn Partners Company.
Brandware has been selected as PR firm for Client Command, an Atlanta-based automotive marketing company. The agency’s work for Client Command will include brand messaging, media relations, thought leadership programs, content creation and social media support. Client Command’s patented AI-powered matches real-time online shopping behavior with offline identity information to provide automotive dealers with what it says is the most precise audience identification in the industry. Headquartered in Atlanta, Brandware has additional teams in Los Angeles; Charleston, SC and Huntsville, AL.
RMD Advertising has added Karen’s Naturals, a family-run company that produces a line of freeze-dried fruits and vegetables, to its lineup of challenger food brands. RMD will work on public relations, social media and digital advertising to raise both awareness and knowledge about the brand. Columbus, OH-based RMD’s client roster also includes Graeter’s Ice Cream, Rudolph Foods, Bil-Jac Foods, Saffron Road, Lilly’s Hummus, Little Caesars Pizza Kit Fundraising Program and McClure’s Pickles.