 Lilly Kofler |
Hill+Knowlton has recruited Lilly Kofler as US director of behavioral science and the first US hire for its H+K Smarter unit.
Most recently, Kofler was behavioral scientist and data lead at Publicis Communications, where she handled healthcare, retail, consumer packaged goods and Fortune 100 clients.
Earlier, she worked with Columbia University, collaborating with the Dept. of Energy to apply behavioral science to sustainability initiatives launched across the US Navy.
In announcing the hire, Richard Millar, H+K global president, said: “As communicators, we have always known that people act in ways that are often surprising and seemingly irrational, but it’s only in the last decade or so that behavioral science has begun to help us really understand why this is.”
The WPP unit has four people in London on its H+K Smarter team. Dan Berry, behavioral insights analyst, heads the group. He joined H+K in 2016 from the UK Dept. of Health.
Almost two-thirds of the chief communications officers (65.9 percent) surveyed in a new study from Page say that the scope of their job has expanded over the past two years.
Ask any practitioner or academic, and they’ll tell you that not only is public relations one of the least understood professions in the world, but it also has a lingering odor about it, a stigma, a bad reputation. This has, and will continue to be, a problem for the field. But have you ever asked yourself why, and when, these anxieties about PR became widespread, and if, or how, they may be justified?
Zara is the most recommended brand in the U.S., according to a new survey conducted by research data and analytics group YouGov.
In a healthcare environment suffering from what often seems like too much information, doctors have become just one item on a menu of patient choices—and not always the most significant one, according to a new study from Edelman and the Yale School of Public Health.
Americans spent more than $174 billion on branded merchandise in 2025, according to a newly released study from Promotional Products Association International—accounting for 51 percent of global spending in the industry.
