Lilly Kofler
Lilly Kofler

Hill+Knowlton has recruited Lilly Kofler as US director of behavioral science and the first US hire for its H+K Smarter unit.

Most recently, Kofler was behavioral scientist and data lead at Publicis Communications, where she handled healthcare, retail, consumer packaged goods and Fortune 100 clients.

Earlier, she worked with Columbia University, collaborating with the Dept. of Energy to apply behavioral science to sustainability initiatives launched across the US Navy.

In announcing the hire, Richard Millar, H+K global president, said: “As communicators, we have always known that people act in ways that are often surprising and seemingly irrational, but it’s only in the last decade or so that behavioral science has begun to help us really understand why this is.”

The WPP unit has four people in London on its H+K Smarter team. Dan Berry, behavioral insights analyst, heads the group. He joined H+K in 2016 from the UK Dept. of Health.