 Lilly Kofler |
Hill+Knowlton has recruited Lilly Kofler as US director of behavioral science and the first US hire for its H+K Smarter unit.
Most recently, Kofler was behavioral scientist and data lead at Publicis Communications, where she handled healthcare, retail, consumer packaged goods and Fortune 100 clients.
Earlier, she worked with Columbia University, collaborating with the Dept. of Energy to apply behavioral science to sustainability initiatives launched across the US Navy.
In announcing the hire, Richard Millar, H+K global president, said: “As communicators, we have always known that people act in ways that are often surprising and seemingly irrational, but it’s only in the last decade or so that behavioral science has begun to help us really understand why this is.”
The WPP unit has four people in London on its H+K Smarter team. Dan Berry, behavioral insights analyst, heads the group. He joined H+K in 2016 from the UK Dept. of Health.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.
Research has always been a “black box,” but with the adoption of new technologies and reduced budgets, less rigorous and even fraudulent methods have proliferated at the hands of inexperienced vendors.
Changing marketing forces continued to push back against both growth and profitability for PR agencies in 2025, according to a recently released report from Gould+Partners.
Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.
The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to a new study from Global Strategy Group.
