 Will Ostedt |
The Pollack PR Marketing Group has promoted equity partner and senior vice president Will Ostedt to executive vice president and creative director. As the agency’s first creative director, Ostedt will oversee PPMG’s creative initiatives for both B2B and consumer clients. He will become the liaison between the agency’s digital services, branded as LAB186, and its PR and marketing services. Based in the agency’s Los Angeles office, Ostedt will lead the agency’s creative output and work closely with its account teams of professionals in both the agency’s Los Angeles and New York City offices. “Over his 20 years with us, Will has been an active partner in helping lead the agency into new directions and expanding our scope of services in the process,” said PPMG president Stefan Pollack.
 Kim Cerda |
HudsonLake has hired Kim Cerda to head up its organizational change and culture practice. Cerda joins HudsonLake from Toyota Financial Services where she was most recently vice president of human resources and operational excellence. In this role, she oversaw human resources strategy and operations, talent acquisition, organizational development and employee reward programs. HudsonLake’s organizational change and culture practice, addresses diverse leadership, operational and cultural transformations to companies ranging from global, Fortune 50 companies to smaller regional businesses.
 Guillermo Gonzalez |
New York-headquartered ENroute Communications has signed Guillermo Gonzalez to lead efforts to expand its Latin America portfolio. Gonzalez was most recently general director of the San Miguel de Allende Tourism Board. In his new post, he will develop and execute proactive campaigns for the agency’s travel accounts, as well as working on trade relations for its clients. With a focus on increasing the agency’s portfolio of clients in Latin America, Gonzalez will be based out of the company’s Mexico office. ENroute also has offices in London and San Jose, Costa Rica.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
