 Will Ostedt |
The Pollack PR Marketing Group has promoted equity partner and senior vice president Will Ostedt to executive vice president and creative director. As the agency’s first creative director, Ostedt will oversee PPMG’s creative initiatives for both B2B and consumer clients. He will become the liaison between the agency’s digital services, branded as LAB186, and its PR and marketing services. Based in the agency’s Los Angeles office, Ostedt will lead the agency’s creative output and work closely with its account teams of professionals in both the agency’s Los Angeles and New York City offices. “Over his 20 years with us, Will has been an active partner in helping lead the agency into new directions and expanding our scope of services in the process,” said PPMG president Stefan Pollack.
 Kim Cerda |
HudsonLake has hired Kim Cerda to head up its organizational change and culture practice. Cerda joins HudsonLake from Toyota Financial Services where she was most recently vice president of human resources and operational excellence. In this role, she oversaw human resources strategy and operations, talent acquisition, organizational development and employee reward programs. HudsonLake’s organizational change and culture practice, addresses diverse leadership, operational and cultural transformations to companies ranging from global, Fortune 50 companies to smaller regional businesses.
 Guillermo Gonzalez |
New York-headquartered ENroute Communications has signed Guillermo Gonzalez to lead efforts to expand its Latin America portfolio. Gonzalez was most recently general director of the San Miguel de Allende Tourism Board. In his new post, he will develop and execute proactive campaigns for the agency’s travel accounts, as well as working on trade relations for its clients. With a focus on increasing the agency’s portfolio of clients in Latin America, Gonzalez will be based out of the company’s Mexico office. ENroute also has offices in London and San Jose, Costa Rica.
Andreessen Horowitz has named Anne Neuberger partner and head of global affairs at the venture capital giant.
Cyabra, which helps governments and enterprises detect coordinated manipulation and protect digital trust, hires David Low as CMO... Option Care Health names Robert Okunski VP, investor relations... Locala, an AI-powered Adaptive Marketing platform, tabs Grant Gudgel to lead marketing.
FTI Consulting has recruited Liz Lynch for its corporate reputation practice within the $378M strategic communications segment.
H/Advisors, which recently rebranded from H/Advisors Abernathy as part of a global rebrand at its parent company, Havas, names Carina Davidson as CEO of the firm in the U.S... Method Communications appoints Meghan Gardner as EVP, helping to lead the agency's work with enterprise technology companies... Moburst, a mobile-first digital marketing agency, hires Melissa Gruhin as VP of creative.
Pope Leo XIV appoints ETWN News president and chief operating officer Maria Montserrat Alvarado as Prefect of the Dicastery for Communication, effective Nov. 1.
