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Grayling has been hired to help Weiss Ratings solidify its leadership position in the field of cryptocurrency ratings. The agency is being tasked with reinforcing the credibility of Weiss’s independent ratings model, and bring to market planned Weiss-branded products for cryptocurrency users. Grayling San Francisco senior vice president Sharon Barclay will lead a bi-coastal team on the project. Weiss launched its cryptocurrency ratings division earlier this month, and the company says it provides the only grades by a financial rating agency of more than 100 currencies.
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Ink & Roses has been named public relations agency of record for The F-Factor Diet and all F-Factor products developed by dietitian Tanya Zuckerbrot, MS, RD, who has appeared on such programs as Today, The Dr. Oz Show and Good Morning America. The agency will lead strategic media and influencer relations to drive brand and product awareness for the new edition of The F-Factor Diet Book, new F-Factor 20/20 Fiber/Protein Powders, future product launches and events. F-Factor also has a private practice in Midtown Manhattan specializing in nutrition counseling, weight loss and management.
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Lumina, a B2B tech-focused firm with offices in Silicon Valley and New York City, has brought on new clients in its cybersecurity, enterprise software and services, and infrastructure management practices. New cybersecurity clients include StackRox, which provides security solutions for containers and Kubernetes, a portable, extensible open-source platform for managing containerized workloads and services initially developed by Google. Among the companies added to the firm’s enterprise and software services practice is Buck, an integrated HR and benefits consulting, administration, and technology services firm. In Lumina’s infrastructure management practice, the company has added Forward Networks, a leader in intent-based networking, among other clients. The agency has also appointed three new partners: executive vp and managing director – New York Michael Gallo as well as executive vps John Kreuzer and Samantha Singh.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
