Grayling has been hired to help Weiss Ratings solidify its leadership position in the field of cryptocurrency ratings. The agency is being tasked with reinforcing the credibility of Weiss’s independent ratings model, and bring to market planned Weiss-branded products for cryptocurrency users. Grayling San Francisco senior vice president Sharon Barclay will lead a bi-coastal team on the project. Weiss launched its cryptocurrency ratings division earlier this month, and the company says it provides the only grades by a financial rating agency of more than 100 currencies.
Ink & Roses has been named public relations agency of record for The F-Factor Diet and all F-Factor products developed by dietitian Tanya Zuckerbrot, MS, RD, who has appeared on such programs as Today, The Dr. Oz Show and Good Morning America. The agency will lead strategic media and influencer relations to drive brand and product awareness for the new edition of The F-Factor Diet Book, new F-Factor 20/20 Fiber/Protein Powders, future product launches and events. F-Factor also has a private practice in Midtown Manhattan specializing in nutrition counseling, weight loss and management.
Lumina, a B2B tech-focused firm with offices in Silicon Valley and New York City, has brought on new clients in its cybersecurity, enterprise software and services, and infrastructure management practices. New cybersecurity clients include StackRox, which provides security solutions for containers and Kubernetes, a portable, extensible open-source platform for managing containerized workloads and services initially developed by Google. Among the companies added to the firm’s enterprise and software services practice is Buck, an integrated HR and benefits consulting, administration, and technology services firm. In Lumina’s infrastructure management practice, the company has added Forward Networks, a leader in intent-based networking, among other clients. The agency has also appointed three new partners: executive vp and managing director – New York Michael Gallo as well as executive vps John Kreuzer and Samantha Singh.