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Grayling has been hired to help Weiss Ratings solidify its leadership position in the field of cryptocurrency ratings. The agency is being tasked with reinforcing the credibility of Weiss’s independent ratings model, and bring to market planned Weiss-branded products for cryptocurrency users. Grayling San Francisco senior vice president Sharon Barclay will lead a bi-coastal team on the project. Weiss launched its cryptocurrency ratings division earlier this month, and the company says it provides the only grades by a financial rating agency of more than 100 currencies.
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Ink & Roses has been named public relations agency of record for The F-Factor Diet and all F-Factor products developed by dietitian Tanya Zuckerbrot, MS, RD, who has appeared on such programs as Today, The Dr. Oz Show and Good Morning America. The agency will lead strategic media and influencer relations to drive brand and product awareness for the new edition of The F-Factor Diet Book, new F-Factor 20/20 Fiber/Protein Powders, future product launches and events. F-Factor also has a private practice in Midtown Manhattan specializing in nutrition counseling, weight loss and management.
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Lumina, a B2B tech-focused firm with offices in Silicon Valley and New York City, has brought on new clients in its cybersecurity, enterprise software and services, and infrastructure management practices. New cybersecurity clients include StackRox, which provides security solutions for containers and Kubernetes, a portable, extensible open-source platform for managing containerized workloads and services initially developed by Google. Among the companies added to the firm’s enterprise and software services practice is Buck, an integrated HR and benefits consulting, administration, and technology services firm. In Lumina’s infrastructure management practice, the company has added Forward Networks, a leader in intent-based networking, among other clients. The agency has also appointed three new partners: executive vp and managing director – New York Michael Gallo as well as executive vps John Kreuzer and Samantha Singh.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
