Sarah Lubman
Sarah Lubman

Sarah Lubman, former Brunswick Group partner and Wall Street Journal reporter, is joining Japanese telecommunications giant Softbank Group Corp. on Feb. 11 as partner, corporate communications.

At Brunswick, Lubman specialized in the telecom, media and technology sectors, providing counsel on transactions and special situations including cross-border M&As, corporate positioning, media coaching/relations and crisis management.

She spent six of her 17 years as a reporter in Tokyo and Beijing, working for the WSJ, San Jose Mercury News and Newsweek.

Softbank, which is awaiting federal approval of its merger of T-Mobile and Sprint, hired Time-Warner/News Corp. alum Gary Ginsberg on Nov. 1 as senior VP and global head of communications.

Ginsberg and Lubman are based in New York.

Sard Verbinnen & Co. represents Softbank.