Finn Partners is helping Turkish Airlines get additional publicity mileage for its “The Journey” commercial by acclaimed filmmaker Ridley Scott that ran during the Super Bowl.

The 30-second spot paid tribute to Turkish Air’s hub city of Istanbul and the opening of Istanbul Airport, which will be the No. 1 aviation hub with an annual capacity of 200M passengers.

In conjunction with the ad, Turkish Air has a six-minute film running on YouTube featuring Sylvia Hoeks, star of Blade Runner 2049, with Istanbul sights such as Ciragan Palace, Basilica Cistern, Ortakoy Square and Istanbul Airport.

Scott directed films such as “Alien,” “Blade Runner,” “Thelma and Louise,” “Gladiator,” and “The Martian.”

Produced by RSA Films, the Turkish Air commercial is the first one directed by Scott in 15 years.

Turkish Air is the first Turkish brand to run during the Super Bowl.