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Finn Partners has acquired Small Army, a Boston-based 45-member integrated marketing shop focused on health, financial, technology and travel sectors.
The deal bolsters Finn's digital marketing team to 150-strong.
Founded in 2002, Small Army provides strategic planning, brand development, advertising, media buying, content creation, video production and social media management services.
Founder/CEO Jeff Freedman will take the managing partner post at Finn and join the digital marketing management group headed by Noah Finn.
Peter Finn, CEO of Finn, told O'Dwyer's, “We have always been focused on expanding our global integrated marketing services. Jeff Freedman and his team at Small Army are highly regarded storytellers who have deep expertise in strategy, creative and media, to complement our existing capabilities for current and future clients."
The deal also provides Finn a foothold in the Boston market.
AGC Partners introduced Finn to Small Army and advised the smaller firm on the negotiations.
The Small Army transaction follows Finn's acquisitions of Brighter Group (London), Missy Farren Assocs. (New York) and CatchOn (Hong Kong/Shanghai) during the past year.
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