 Elizabeth Friedland |
Elizabeth Friedland, who most recently served as senior director of global corporate communications at Indianapolis, IN-based Appirio, has formed a new agency, Nest Comms. Nest’s focus is on developing corporate communications strategies that link directly to a company’s key performance indicators, rather than relying on such stats as pass along rates or circulation numbers. The firm says that its strategies are centered around connecting communications directly to pipeline, sales, employee retention, customer acquisition and other KPIs that communications professionals tend to steer clear of. “When I looked around, I realized how difficult it was to find corporate communications leaders who could directly tie their success to a company’s bottom line,” Friedland said.
 |
Austin, TX-based Ketner Group Communications, which serves clients in the U.S., Canada and the U.K., has opened an office in New York City. The New York City location is being led by Adrienne Newcomb, who will continue to lead key client accounts while developing new business and building a team of PR professionals. The expansion comes following a year in which the firm says it experienced 40 percent organic growth, adding six clients and nearly doubling its team. Ketner serves clients in the retail, e-commerce, grocery and CPG, advertising and marketing, social media and consumer technology sectors.
 |
The PR Council has brought on five minority-owned PR firms: Boden (Miami, Florida), The Boreland Group, Inc. (New York City), Egami Group (New York City), Fetch Integrated Marketing Communications (Chicago, IL) and Flowers Communications Group (Chicago, IL). The firms receive access to the PRC’s business-building, talent development and networking initiatives and are encouraged to participate in the committees and communities whose work helps to further the agenda of the council and the industry. The one-year fellowships were presented to firms that have been in operation for at least one year and have three or more practitioners.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
