Judy John, Leo Burnett chief creative officer/Canada CEO, will join Edelman April 29 as its first global chief creative officer to oversee its 600-member strong team.
She's the genius behind the empowering #LikeAGirl messaging campaign of P&G's Always pads.
At the Publicis unit, John also handled Amazon's first Super Bowl ad, Samsung's first global Olympics campaign and Blackberry's first worldwide push.
“Judy believes in earned creative that is social by design, fast enough to suit the news cycle and helps to spark movements,” said Richard Edelman. “Our goal isn’t to do traditional advertising because earned creative, which allows consumers to carry the story forward themselves, is the new frontier."Based in Toronto, John will report to Edelman.