KWT Global has been selected as agency of record for online home improvement retailer Build.com. The agency will work to amplify the company’s presence across the U.S., employing brand strategy, content marketing, influencer integrations, brand activations, thought leadership and media relations. Build.com is preparing to celebrate its 20th anniversary and will launch new products and integral brand partnerships this year. “The KWT Global team has a deep understanding of our brand and has quickly proven their passion for the industry,” said Build.com president Russ Wheeler. KWT Global’s roster of lifestyle and consumer brands includes IRONMAN™, West Elm, Match Group, Orangetheory Fitness, PODS, YOTEL, Pantone, Artistry and Extend Fertility.
DRS and Associates, which represents luxury brands in the architecture and design space, has been named agency of record across multiple marketing services disciplines for Walker Zanger, which has produced natural stone, tile and other materials and surfaces for more than 65 years. The agency’s services will include public relations, digital media, events, content marketing, influencer marketing and media planning. DRS and Associates will also help promote Walker Zanger’s national showrooms, including its newest location in Charlotte, NC, and work with the company as it participates in several national industry events in 2019.
JoTo PR is collaborating with digital health company InfoBionic on the launch of its MoMe® Kardia monitoring system. The system features algorithms that give doctors the opportunity to quickly sort through essential patient data to address important cardiac events and diagnose long-term heart conditions faster and more accurately. InfoBionic CEO Stuart Long says that it allows patients to avoid traditional heart monitoring device services. JoTo PR specializes in the healthcare, finance and technology sectors, working to provide front-line information to the media about industry disruptions and technological solutions.