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KWT Global has been selected as agency of record for online home improvement retailer Build.com. The agency will work to amplify the company’s presence across the U.S., employing brand strategy, content marketing, influencer integrations, brand activations, thought leadership and media relations. Build.com is preparing to celebrate its 20th anniversary and will launch new products and integral brand partnerships this year. “The KWT Global team has a deep understanding of our brand and has quickly proven their passion for the industry,” said Build.com president Russ Wheeler. KWT Global’s roster of lifestyle and consumer brands includes IRONMAN™, West Elm, Match Group, Orangetheory Fitness, PODS, YOTEL, Pantone, Artistry and Extend Fertility.
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DRS and Associates, which represents luxury brands in the architecture and design space, has been named agency of record across multiple marketing services disciplines for Walker Zanger, which has produced natural stone, tile and other materials and surfaces for more than 65 years. The agency’s services will include public relations, digital media, events, content marketing, influencer marketing and media planning. DRS and Associates will also help promote Walker Zanger’s national showrooms, including its newest location in Charlotte, NC, and work with the company as it participates in several national industry events in 2019.
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JoTo PR is collaborating with digital health company InfoBionic on the launch of its MoMe® Kardia monitoring system. The system features algorithms that give doctors the opportunity to quickly sort through essential patient data to address important cardiac events and diagnose long-term heart conditions faster and more accurately. InfoBionic CEO Stuart Long says that it allows patients to avoid traditional heart monitoring device services. JoTo PR specializes in the healthcare, finance and technology sectors, working to provide front-line information to the media about industry disruptions and technological solutions.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
