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Diffusion picked up the Philadelphia-based Science History Institute, an organization which preserves and celebrates scientific and technological culture. Diffusion has been enlisted to raise the Institute’s profile on the West Coast in preparation for an event on rare earth elements it is putting on in Los Angeles in September. The event will shine a light on the role rare earth elements play in modern society and on the challenges the industry is facing. Diffusion’s campaign will make use of research and thought leadership to draw interest for the event from the general public, scientists, and policy makers. To prepare for the event, Diffusion is building the Institute’s share of voice by inserting perspective from its researchers and historians into trending conversations, as well as forging and managing relationships with key publications for preliminary and on-site media activations. Diffusion will also provide direct logistics support in the planning and executional stages to ensure a seamless experience for attendees and media.
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Maui, Hawaii-headquartered Jenerate PR has been named PR and social media agency of record for Kōloa Rum Company, Hawaii’s largest premium rum brand. Jenerate is currently leading publicity and communication strategies for the brand and will take over the management of the brand’s social media presence beginning April 1. Kōloa, which released its first Kauai Reserve 3-year Aged Hawaiian Rum in January 2018, produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its Kalaheo distillery, which operates as the first distilled spirits tasting room and company store in Kauai. Jenerate specializes in specializes in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands.
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William Mills Agency has been selected as agency of record for public relations services by U.S. Dataworks, an integrated receivables technology provider in the banking industry. WMA will work to build awareness of the company’s Clearingworks system, which automates accounts receivable processes and simplifies both posting and reconciliation of payment channels including ACH, wires, online and check. The platform uses machine learning for exception processing, email matching and payment application.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
