 |
Diffusion picked up the Philadelphia-based Science History Institute, an organization which preserves and celebrates scientific and technological culture. Diffusion has been enlisted to raise the Institute’s profile on the West Coast in preparation for an event on rare earth elements it is putting on in Los Angeles in September. The event will shine a light on the role rare earth elements play in modern society and on the challenges the industry is facing. Diffusion’s campaign will make use of research and thought leadership to draw interest for the event from the general public, scientists, and policy makers. To prepare for the event, Diffusion is building the Institute’s share of voice by inserting perspective from its researchers and historians into trending conversations, as well as forging and managing relationships with key publications for preliminary and on-site media activations. Diffusion will also provide direct logistics support in the planning and executional stages to ensure a seamless experience for attendees and media.
 |
Maui, Hawaii-headquartered Jenerate PR has been named PR and social media agency of record for Kōloa Rum Company, Hawaii’s largest premium rum brand. Jenerate is currently leading publicity and communication strategies for the brand and will take over the management of the brand’s social media presence beginning April 1. Kōloa, which released its first Kauai Reserve 3-year Aged Hawaiian Rum in January 2018, produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its Kalaheo distillery, which operates as the first distilled spirits tasting room and company store in Kauai. Jenerate specializes in specializes in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands.
 |
William Mills Agency has been selected as agency of record for public relations services by U.S. Dataworks, an integrated receivables technology provider in the banking industry. WMA will work to build awareness of the company’s Clearingworks system, which automates accounts receivable processes and simplifies both posting and reconciliation of payment channels including ACH, wires, online and check. The platform uses machine learning for exception processing, email matching and payment application.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
