 |
Diffusion picked up the Philadelphia-based Science History Institute, an organization which preserves and celebrates scientific and technological culture. Diffusion has been enlisted to raise the Institute’s profile on the West Coast in preparation for an event on rare earth elements it is putting on in Los Angeles in September. The event will shine a light on the role rare earth elements play in modern society and on the challenges the industry is facing. Diffusion’s campaign will make use of research and thought leadership to draw interest for the event from the general public, scientists, and policy makers. To prepare for the event, Diffusion is building the Institute’s share of voice by inserting perspective from its researchers and historians into trending conversations, as well as forging and managing relationships with key publications for preliminary and on-site media activations. Diffusion will also provide direct logistics support in the planning and executional stages to ensure a seamless experience for attendees and media.
 |
Maui, Hawaii-headquartered Jenerate PR has been named PR and social media agency of record for Kōloa Rum Company, Hawaii’s largest premium rum brand. Jenerate is currently leading publicity and communication strategies for the brand and will take over the management of the brand’s social media presence beginning April 1. Kōloa, which released its first Kauai Reserve 3-year Aged Hawaiian Rum in January 2018, produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its Kalaheo distillery, which operates as the first distilled spirits tasting room and company store in Kauai. Jenerate specializes in specializes in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands.
 |
William Mills Agency has been selected as agency of record for public relations services by U.S. Dataworks, an integrated receivables technology provider in the banking industry. WMA will work to build awareness of the company’s Clearingworks system, which automates accounts receivable processes and simplifies both posting and reconciliation of payment channels including ACH, wires, online and check. The platform uses machine learning for exception processing, email matching and payment application.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
