FleishmanHillard has won the Los Angeles Auto Show. The Omnicom shop will lead communication services for both the consumer-focused LA Auto Show and its press and trade show, AutoMobility LA, including media relations, social strategy and strategic partnerships. Throughout the two-year agreement, FleishmanHillard will support the LA Auto Show's mission to evolve its platform for brands to engage target audiences and for attendees to discover the latest innovations, gain key insights and network. “Partnering with a global agency like FleishmanHillard will provide the LA Auto Show with resources to reach a wide range of new audiences," said Terri Toennies, president of AutoMobility LA and the LA Auto Show.
Warner Communications Group, a Millwright agency, is now PR firm for PrimeRevenue. PrimeRevenue’s supply chain finance (reverse factoring) solutions help organizations in over 70 countries optimize their working capital to fund strategic initiatives, gain a competitive advantage and strengthen relationships throughout the supply chain. “Our work with Warner is already resulting in heightened awareness of the benefits PrimeRevenue brings to companies seeking to improve cash flow,” said PrimeRevenue vice president of global marketing Stephanie Wargo.
SourceCode Communications has signed on as agency of record for Pindrop and Cambridge Mobile Telematics. Pindrop, a voice security and authentication company that the company says is used by seven of the world’s 10 largest banks, on-boarded SourceCode in December for a program surrounding the launch of a new Voice Identity Platform at the Consumer Electronics Show. SourceCode is also managing a communications program to elevate Pindrop’s presence in the security and Internet of Things landscape through strategies that include product communications, customer success programs, executive positioning and trade show management. Cambridge Mobile Telematics, founded in 2010 as a spinout from MIT’s Computer Science and Artificial Intelligence Lab, has engaged SourceCode to build and execute a communications program focused on increasing awareness of the company’s DriveWell platform among insurers, as well as working to drive downloads of the app and recruiting top talent.
Brandware has been enlisted to provide digital marketing and public relations services for electric propulsion systems manufacturer Elco Motor Yachts. New York-based Elco, which creates electric propulsion systems for the marine industry, introduced the first electric boat motor at the Chicago World's Fair in 1893. In addition to creating digital and PR campaigns for Elco, Brandware will assist the company with media and influencer demo experiences of its products at inland lake locations. Headquartered in Atlanta, Brandware has additional teams in Los Angeles, Charleston, SC and Huntsville, AL.